Brand and Creative Content Manager

SAVE THE CHILDREN-CANADA; Toronto; On-site; CAD 73,000 - 89,000; Full time

Job summary

A leading organization dedicated to children's rights is seeking a Brand and Creative Content Manager to enhance its brand identity and drive engagement through high-quality content. This pivotal role involves developing brand strategies, fostering collaboration, and utilizing data insights to optimize messaging. The successful candidate will have extensive experience in branding within the NGO sector and will contribute significantly to Save the Children’s mission of supporting kids' growth and development globally.

Benefits

Comprehensive benefits package

Hybrid workplace

Flexible work hours

Confidential Employee Assistance Program

Discounted GoodLife membership

Organization-wide Headspace membership

3 weeks of annual leave

Paid personal days

Paid sick leave

Parental leave top-up

Qualifications

• 5-7 years experience in International Development or NGO sectors preferred.
• Proven experience in developing brand and content strategies.
• Demonstrated project management experience with task execution.

Responsibilities

• Drive implementation of brand and content strategies.
• Create high-quality, emotionally engaging content.
• Monitor and analyze brand effectiveness through data insights.

Skills

Communication

Project Management

Analytical Skills

Collaboration

Creativity

Interpersonal Skills

Education

Post-secondary education in a relevant field

Tools

MS Office

Job description

Save the Children believes every child has the right to a future. In Canada and around the world, we do whatever it takes - every day and in times of crisis - to support children to fulfill their rights to a healthy start in life, the opportunity to learn, and protection from harm. With over 100 years of experience, Save the Children is the world's first and leading independent children's organization - transforming lives and the future we share.

THE IMPACT YOU WILL MAKE :

Reporting to the Head of Communications, Brand and PR, the Brand and Creative Content Manager will play a key role in delivering Save the Children's (SCC) brand and creative content to scale revenue, influence, and impact for children. This role will enhance SCC's brand identity, ensure consistency and relevance across channels, and lead the creation of high-quality, insight-driven and emotionally compelling content. The Brand and Creative Content Manager will foster innovation, inspire our audiences, and help build a movement of millions for children.

Responsibilities include (but are not limited to) :

• Drive the implementation of a brand strategy and content strategy that aligns with Save the Children's purpose, values, and ambition, championing a cohesive and compelling way to tell our brand story that drives impact.
• Lead the creation and distribution of high-quality, emotionally engaging, and insight-driven content - with storytelling at its heart - that enhances our Integrated Marketing Framework, Advocacy, Fundraising and bolsters Save the Children's reputation.
• Ensure brand remains at the core of all creative content by maintaining a consistent tone of voice and visual identity, and by developing and managing branding tools and guidelines that deliver a distinct, consistent, and motivating experience across all platforms and audiences.
• Uphold the highest standards of ethical content collection and adherence to consent processes and image guidelines, thereby protecting the dignity and rights of all individuals featured in Save the Children's marketing and communications.
• Lead the strategic development and approach of content including video to drive audience engagement, fundraising and brand equity.
• Support internal interest-holders and partners to embed and promote the brand positioning and architecture across all channels, and encourage integration across audiences and campaigns where appropriate to drive up awareness, familarity and hard preference.
• Manage and work with sensitive business, market, and organizational risk information with a high degree of discretion and tact, ensuring informed, strategic brand and content decisions that protect and enhance the organization's reputation.
• Monitor and analyze brand and content effectiveness through data-driven insights, ensuring continuous improvement and optimization of strategies to achieve maximum reach and impact.
• Lead a strong and committed Brand and Creative community across our organization, promoting best practices, knowledge sharing, and collaboration to support our strategic goals.

Qualifications include (but are not limited to) :

• Post-secondary education in a relevant field or equivalent experience.
• 5-7 year of relevant experience in International Development, Non-Governmental Organization (NGO / INGO), or other not-for-profit sectors is preferred.
• Proven experience in developing and implementing brand and content strategies that elevate public-facing brand, drive organizational goals and engage interest holders.
• Demonstrated experience crafting compelling, high-quality content across platforms including video to build brand familiarity, trust and fundraising support.
• Skilled in analyzing market trends, audience behaviour, and performance data to inform strategy and adapt to evolving opporunities and pressures.
• Fosters a culture of collaboration and inclusion, leading and influencing cohesive brand experiences across the organization.
• Advanced communication, interpersonal, and teamwork skills for diverse audiences to build strong working relationships across cultural and organizational settings, both internally and externally. French / Spanish / Arabic language skills is an asset.
• Demonstrated project management experience for task execution of assigned objectives supported by proficiency with MS Office tools and relevant technologies. Ability to work under pressure within tight timelines to achieve SCC objectives.
• Displays analytical and problem-solving skills to support initiatives with demonstrated adaptability to support change management for successful task implementation.
• Applies judgment and make sound decisions that are accountable, justifiable, and in adherence to policies and procedures.
• Considers organizational strategy and thinks creatively to support innovative initiatives and collaborations that deliver benefits for the children and families we serve.
• Ability to occasionally travel locally, nationally and internationally (less than 10%) as required.

WHAT WE OFFER

This position salary range between $73,701.34 - $88,441.61 CAD depending on skills and experience. In addition to this, our employees will have the following package of additional benefits :

• Comprehensive benefits package for you and your dependents available in three months after employment.
• Coordinated benefits for your partner paid by Save the Children Canada.
• Hybrid workplace, and flexible work hours to support employee wellbeing and productivity.
• Confidential Employee Assistance Program services available to you and your dependents from your first day of employment.
• Discounted rate for a GoodLife membership.
• Organization-wide membership with Headspace.
• 3 weeks of annual leave.
• In addition to annual leave, we offer a December 25 - January 1 office closure (SAVE Days) so we can all recharge simultaneously.
• Paid 3-day-personal days.
• Paid 10-day-sick leave.
• Parental leave top-up.
• Employer contributions to group pension plan.
• Learning and development opportunities and specialized training.

HOW TO APPLY?

If you are interested in this position, please visit https : / / www.savethechildren.ca / and submit your resume and cover letter by 5 : 00 PMEST June 12, 2025. Internal candidates, please apply via ADP by 5 : 00 PM EST June 5, 2025. Applications will be reviewed on ongoing basis. We thank all applicants for their interest, however, only those selected for an interview will be contacted. Please note that AI is used in some components of the recruitment process.

It is our individual and collective responsibility to ensure all children are protected from deliberate or unintentional acts that lead to the risk of, or actual, harm caused by our employees. Each employee shall be aware that there may be additional vulnerabilities facing children associated with their age, socio-economic background, disability, gender, racial heritage, religious belief, identity, sexual orientation or identity, and is committed to ensuring this does not form barriers to effective safeguarding.

Each employee is committed to fostering and sustaining a safe environment through proactive, accessible, and effective approaches that seek to prevent and respond to any harm to the children including but not limited to sexual exploitation and abuse. SCC and all its employees will take all reasonable steps to make itself safe, both as an organisation and in the conduct of all aspects of its day-to-day operations of emergency, humanitarian, developmental, policy, campaigning and administrative work.

SCC support and acts in compliance with the Human Rights Code. SCC is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). Providing an accessible and barrier-free environment is a shared effort, and as an organization, SCC is committed to working with the necessary parties to make accessibility for all a reality. If you require an accommodation during any stage of the recruitment or employment process, please notify People & Culture at [emailprotected]

Please Note : This job opportunity is to fill an existing vacancy.

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