Brand Ambassador - NB & NL

Canopy Growth; Newfoundland; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Car allowance

Extended health and dental coverage

Paid vacation

Retirement savings program

Remote work

Job summary

Canopy Growth seeks a Brand Ambassador for Newfoundland & New Brunswick. This remote, full-time role serves as the first street-level contact, delivering cannabis education and authentic brand messaging to drive loyalty and awareness across Newfoundland and New Brunswick.

You will manage retailer relationships, execute merchandising standards, and lead training and community engagement efforts while traveling within the territory. Salary ranges reflect CAD compensation and a car allowance.

Qualifications

• Minimum two years of experience in retail or sales in a related CPG industry.
• Proven ability to grow brand awareness within a territory using creative approaches.
• Strong time management and organizational skills.
• Excellent communication and presentation abilities.
• Knowledge of cannabis is an asset; enthusiasm is a must.
• Experience as Brand Ambassador is a plus.
• Willingness to travel and valid driver’s license.

Responsibilities

• Managing all accounts in the assigned territory and establishing Canopy Growth as a first-choice partner with customers.
• Connecting with customers, sharing top-quality product education, and speaking authentically about our products and culture.
• Building and developing relationships with managers and staff at each assigned retail location.
• Communicating with key decision makers about changes in product portfolio, pricing strategies, and promotions.
• Creating brand awareness and community engagement within the territory.
• Seeking new opportunities to increase brand exposure and volume.
• Effectively managing territory administration and ensuring records are up to date.
• Ensuring best-in-class execution of merchandising and display assets according to guidelines.
• Leading industry and brand education sessions with stakeholders.
• Supporting community engagement, customer-led training, and sampling initiatives.
• Managing time with weekly/monthly store visit schedules aligned with top revenue locations.
• Other duties assigned

Skills

Time management

Communication

Presentation

Self-motivated

Retail sales

Travel willingness

Job description

The Company

We are a leading global company committed to bettering lives through cannabis.

At Canopy Growth, quality, consistency and trust guide everything we grow, make and deliver. From cultivation to consumer, we take a long-term view, with the ambition to help set the standard for the industry.

We're looking for principled, driven people who want to do meaningful work and help shape what comes next. We invest in our people, support their growth and value the different backgrounds, experiences and perspectives they bring.

We believe the best of this industry is still ahead - and we intend to lead it there. Come join us.

The Opportunity

Reporting to the Regional Sales Manager, our Brand Ambassador, Newfoundland & New Brunswick role is the first "feet on the street" of our Sales team and proudly connects with our customers, sharing top-quality product education, and speaking authentically about our products and culture to drive brand loyalty.

Responsibilities

• Managing all accounts in their assigned territory and establishing Canopy Growth as a first-choice partner with customers
• Connecting with customers, sharing top-quality product education, and speaking authentically about our products and culture
• Building and developing relationships with managers and staff at each assigned retail location
• Communicating with key decision makers about changes in product portfolio, pricing strategies and limited time promotional buys
• Creating brand awareness and community engagement within their given territory
• Seeking new opportunities to increase brand exposure and volume
• Effectively managing their given territory, ensuring all administration records and information is up to date
• Ensuring best-in-class execution of merchandising and display assets according to specified guidelines
• Effectively leading industry and brand education sessions with key stakeholders
• Support community engagement, customer-lead training, and sampling initiatives
• Managing own time including building effective weekly/monthly store visit schedules that align with top revenue driving locations
• Other duties assigned

Experience

• Have a minimum two-year's experience within retail or sales in related CPG industry, industry experience would be preferred.
• Previous success in growing brand awareness, within a given territory, using outside of the box thinking
• Demonstrate strong time management and organizational skills.
• Are self-motivated and have exceptional communication and presentation skills.
• Possessing knowledge of cannabis is an asset; enthusiasm is a must.
• Previous experience being a Brand Ambassador will be an asset
• Experience in Beverage Alcohol, Cannabis, or related CPG industry an asset
• Proven track record of working remotely and independently
• Clean drivers abstract
• Willingness to travel

Other Details

This is a full time remote position based out of Newfoundland

Benefits - extended health and dental coverage, paid vacation and participation in our employer-supported retirement savings program.

Salary - $60,000 - $70,000 + car allowance

#LI-Remote

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner.

Please note, the chosen applicant will be required to successfully complete background and reference checks.

Recruitment Process

All applications for this role are reviewed manually; no AI-based screening or ranking tools are used.

This post is for an existing vacancy.