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Responsibilities
- Promote Focus Brands: Be the primary advocate for our focus brands, especially Level-X, ensuring they are positioned effectively in the market.
- Brand Messaging: Articulate and embody the unique messaging, values, and identity of our focus brands.
- Customer Engagement: Build and nurture strong relationships with retail customers, ensuring they associate our brands with quality and trust.
- Education: Educate retail customers on the features, benefits, and advantages of our focus brand products.
- Marketing Support: Collaborate with the marketing team to develop and execute brand-specific campaigns.
- Feedback Loop: Provide insights from customer interactions to refine marketing strategies.
- Content Creation: Assist in creating marketing collateral and engaging content.
- Communication Bridge: Serve as a liaison between sales and marketing teams.
- Customer Feedback: Relay feedback and market trends to sales and product teams.
- Sales Enablement: Support sales training efforts.
- Product Knowledge: Stay updated on industry trends and develop in-depth product understanding.
- Represent the Company: Attend industry events and engage with customers.
- Market Research and Analysis: Conduct research to identify trends and analyze market data.
- Reporting and Performance Metrics: Provide regular reports on KPIs and performance.
- Competitive Analysis: Monitor competitors and identify opportunities and threats.
- Brand Advocacy and Ethics: Ensure activities align with regulations and uphold positive image.
- Customer Feedback Loop: Gather and communicate customer insights.
- Product Launch Support: Assist in launching new products and organizing launch events.
- Crisis Management: Handle potential crises and negative publicity.
- Training and Education: Conduct training sessions for retail customers.
- Sustainability and Compliance: Ensure marketing practices adhere to sustainability and regulations.
Additional Details
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Sales and Business Development
- Industries: Consumer Goods
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