Brand Activation & Social Media Storyteller

Socket.dev; Toronto; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Medical and dental benefits

9 additional paid days

RRSP employer contribution

Travel benefits

Employee Assistance Program (EAP)

Job summary

HIS Canada Travel Inc. seeks a Social Media Content & Brand Activation Specialist to drive engaging content and activations for redtag.ca. You will craft stories, publish content across key platforms and manage events that elevate the brand and drive audience participation.

The ideal candidate brings 2–3 years in social media and events, a strong portfolio, and a talent for mobile-first video. This hybrid Toronto role offers competitive pay and perks in a dynamic travel environment.

Qualifications

• Diploma or degree in marketing, communications, digital media or related field.
• 2–3+ years in social media content creation, digital storytelling or brand marketing.
• Strong portfolio demonstrating short‑form video and platform‑specific content.
• Hands‑on filming/editing of mobile‑first content using CapCut, Premiere Pro or Canva.
• Knowledge of TikTok, Instagram, Facebook and YouTube best practices.
• Excellent writing, storytelling, hooks and calls to action.
• Willingness to attend on-site activations and events (some evenings/weekends).
• French-language content creation is a plus.

Responsibilities

• Create and publish social content for platforms (Instagram, TikTok, Facebook, YouTube).
• Develop platform-specific content: travel inspiration, brand storytelling, behind‑the‑scenes coverage and interviews.
• Write captions and tailor messaging while maintaining brand voice.
• Manage content calendars and balance planned campaigns with timely content opportunities.
• Coordinate brand activations, sponsorships and events with internal and external teams.
• Attend activations to capture photo/video content and provide real-time coverage.

Skills

Social media content creation

Video editing

Storytelling

Community management

Event coordination

Education

Marketing/communications/digital media degree

Tools

CapCut

Adobe Premiere Pro

Canva

Job description

HIS Canada Travel Inc. seeks a Social Media Content & Brand Activation Specialist to drive engaging content and activations for redtag.ca. You will craft stories, publish content across key platforms and manage events that elevate the brand and drive audience participation.

The ideal candidate brings 2–3 years in social media and events, a strong portfolio, and a talent for mobile-first video. This hybrid Toronto role offers competitive pay and perks in a dynamic travel environment.