Brand Activation Manager, BVRG Nestle Premium Waters

BVRG; Vancouver; On-site; CAD 83,000 - 86,000; Full time

Benefits offered by this job

Phone and internet reimbursement

Transportation allowance

Hospitality allowance

Performance bonus 10%

Job summary

BVRG Agency is hiring a Brand Activation Manager to support Nestlé Premium Waters brands in the Vancouver area. This contract role focuses on hotels, restaurants, bars, cafés and select non-commercial accounts with events, tastings and staff training to elevate brand presence.

Candidate will manage key accounts, develop the territory, and build relationships with hospitality customers. 12-month leave coverage with potential extension based on business needs.

Qualifications

• 4+ years of relevant experience in beverage, hospitality, foodservice, brand activation, account management or territory business development.
• Strong ability to develop and grow customer relationships and drive measurable account/territory growth.
• Excellent network in Vancouver's food, beverage and hospitality scene; deep market understanding.

Responsibilities

• Manage key accounts and develop business with premium lounges, bars, hotels, cafés and foodservice customers.
• Grow distribution and brand visibility in collaboration with Nestlé Canada sales team.
• Lead product tastings, staff training, events and tailored customer programs to activate brands.

Skills

Brand activation

Account management

Territory development

Event coordination

Job description

Annual base salary: 83,000-85,000 CAD

BVRG Agency is seeking a Brand Activation Manager to support Nestlé Premium Waters division, focused on elevating iconic brands including San Pellegrino and Maison Perrier in the foodservice channel with a focus on hotels, restaurants, bars, cafes and select non-commercial businesses. As part of the team, you will gain valuable experience by supporting key objectives focused on cultivating demand and elevating brand presence of our premium waters in the Greater Vancouver market, working closely with Nestlé Canada’s sales and marketing teams.

This role combines key account management, territory development and brand activation. You will build relationships with hospitality and foodservice customers, expand distribution, and bring our brands to life through events, product tastings, staff training and tailored customer programs.

This is a contract opportunity covering a leave, with an anticipated duration of 12 months. An extension may be considered based on business needs, but is not guaranteed. The assignment’s duration and any early termination provisions will be governed by the written agreement and applicable law.

Candidates must reside within commuting distance of Greater Vancouver and be available for regular account visits and in-market activities.

Greater Vancouver | 12-month contract | Leave coverage

Annual base salary: 83,000-85,000 CAD

BVRG Agency is seeking a Brand Activation Manager to support Nestlé Premium Waters division, focused on elevating iconic brands including San Pellegrino and Maison Perrier in the foodservice channel with a focus on hotels, restaurants, bars, cafes and select non-commercial businesses. As part of the team, you will gain valuable experience by supporting key objectives focused on cultivating demand and elevating brand presence of our premium waters in the Greater Vancouver market, working closely with Nestlé Canada’s sales and marketing teams.

This role combines key account management, territory development and brand activation. You will build relationships with hospitality and foodservice customers, expand distribution, and bring our brands to life through events, product tastings, staff training and tailored customer programs.

This is a contract opportunity covering a leave, with an anticipated duration of 12 months. An extension may be considered based on business needs, but is not guaranteed. The assignment’s duration and any early termination provisions will be governed by the written agreement and applicable law.

Candidates must reside within commuting distance of Greater Vancouver and be available for regular account visits and in-market activities.

What you will do:

Key account management and business development

• Build trusted relationships with existing accounts while identifying and cultivating new opportunities, with a focus on premium lounges, bars, hotels, cafés and foodservice customers.


• Partner with the local Nestlé Canada sales team to grow distribution, brand visibility and account performance.


• Engage buyers, operational leaders and other decision‑makers through account visits, events, staff training, product tastings and relevant social media activity.


• Help customers grow sales through creative selling ideas, tailored promotions, and appropriate brand, package and equipment recommendations.


• Conduct regular account reviews with customer teams and district or market leaders to assess results and identify opportunities for improvement.


• Support national account plans across lodging and travel, chain restaurants and non‑commercial channels.

Brand activation and marketing execution

• Identify, develop and execute brand engagement opportunities through customer relationships and your professional network.


• Partner with Nestlé Canada Marketing to deliver local events, tastings, product showcases and customer activations.


• Build Local Brand Advocacy Develop relationships with local influencers and brand advocates who authentically align with our brand ethos, values, and target consumers to strengthen credibility and drive meaningful engagement within the market.


• Coordinate activation logistics, including sample deliveries, product inventory, equipment, vendors, setup and on‑site execution.


• Support the implementation of trade and point‑of‑sale materials, tailored menus, mixology programs and other customer‑specific initiatives.


• Represent the brands professionally in person and through relevant online engagement, maintaining a consistent premium brand presence.


• Evaluate promotions and activations, sharing results and recommendations to strengthen future programs.

Territory performance and collaboration

• Take ownership of agreed territory goals and key performance indicators.


• Track daily, weekly and monthly account activity and performance against assigned goals.


• Support distributor partners through product training, program execution and relationship building with distributor sales representatives.


• Collaborate with regional Brand Activation Managers to share best practices and successful market initiatives.


• Work closely with sales and marketing partners to align customer activity with national and local priorities.

What you bring

• 4+ years of relevant experience in beverage, hospitality, foodservice, brand activation, account management or territory business development.


• Experience developing customer relationships and delivering measurable account or territory growth.


• A strong local network and deep understanding of Vancouver’s food, beverage and hospitality scene, including key restaurants, bars, hotels, industry contacts and emerging trends.


• Confidence leading product tastings, customer presentations and staff training.


• Experience coordinating events, promotions or experiential programs, including logistics and budgets.


• Strong organization, communication and follow‑through, with the ability to manage multiple accounts and priorities independently.


• An understanding of premium consumer brands and the hospitality and foodservice market.


• A valid driver’s licence and the ability to travel regularly throughout the territory.


• Availability for occasional evening and weekend activations.

Compensation and allowances

• Annual base salary of 83,000-85,500 CAD.


• A performance bonus opportunity of 10% of base salary, prorated for the period worked and subject to performance and plan terms.


• Phone and internet reimbursement.


• Transportation allowance.


• Hospitality allowance.