Bobcat Territory Sales Consultant

Brown's Industrial Sales; City of Lloydminster; On-site; CAD 60,000 - 90,000; Full time

Job summary

Brown's Industrial Sales in Lloydminster, AB is seeking a Bobcat Territory Sales Consultant to promote and sell Bobcat equipment within an assigned territory. You will build and maintain strong customer relationships, prospect new clients, visit sites, and provide equipment demonstrations.

You will prepare quotes, negotiate pricing and terms, coordinate with the service and rental teams, ensure timely delivery and onboarding, and maintain up-to-date product knowledge while tracking market trends

Qualifications

• Demonstrated experience in equipment or industrial sales.
• Strong customer relationship-building and territory management skills.
• Excellent communication and negotiation abilities.
• Basic technical aptitude to learn product features and coordinate with service teams.
• Proficiency with common business software (CRM, email, spreadsheets).
• Valid driver’s license and willingness to travel within the assigned territory.

Responsibilities

• Prospect new clients within the assigned territory.
• Follow up on leads and manage opportunities.
• Conduct site visits and provide equipment demonstrations.
• Prepare quotes and negotiate pricing and terms.
• Coordinate with service and rentals teams to fulfill orders.
• Ensure timely delivery and customer onboarding.
• Maintain up-to-date product knowledge and monitor market trends.

Skills

Territory management

Lead follow-up

Account servicing

Product demonstrations

Negotiation

Customer relationship-building

Communication

Travel within territory

Heavy equipment industry experience

Education

High school diploma

Post-secondary education in business/marketing

Tools

CRM software

Email

Spreadsheet software

Job description

Company Description Brown's Industrial Sales specializes in heavy equipment sales, rentals, and service, representing brands such as Develon, Bobcat, and Ammann. The company supports industrial and construction clients by providing reliable machinery solutions and responsive after-sales service. Team members work closely with customers to understand project needs and recommend equipment that optimizes performance and productivity. Brown's Industrial Sales values long-term relationships, safety, and practical solutions that keep customer operations running efficiently.

Role Description The Bobcat Territory Sales Consultant is a full-time, on-site position based in Lloydminster, AB. This role is responsible for promoting and selling Bobcat equipment within an assigned territory, building and maintaining strong customer relationships, and meeting or exceeding sales targets. Day-to-day tasks include prospecting new clients, following up on leads, conducting site visits, and providing equipment demonstrations. The consultant will prepare quotes, negotiate pricing and terms, coordinate with the service and rentals teams, and ensure timely delivery and customer onboarding. The role also involves maintaining up-to-date product knowledge, monitoring market trends, and representing Brown's Industrial Sales at industry events and trade shows.

Qualifications

• Demonstrated experience in equipment or industrial sales, with the ability to understand customer applications and recommend suitable Bobcat solutions.
• Strong customer relationship-building skills, including territory management, lead follow-up, and ongoing account servicing.
• Solid communication and negotiation abilities, with confidence in presenting, demonstrating equipment, and closing sales.
• Basic technical aptitude to learn product features, equipment operation, and coordinate with service teams on customer needs.
• Proficiency with common business software (e.g., CRM systems, email, spreadsheets) to track opportunities and manage sales activities.
• Valid driver’s license and willingness to travel within the assigned territory for site visits and customer meetings.
• Previous experience in heavy equipment, construction, agriculture, or related industries is an asset.
• High school diploma required; post-secondary education in business, marketing, or a related field is considered an advantage.