Bilingual Program Marketing Lead

Isarta; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Job summary

CERIC seeks a Senior Specialist, Program Marketing to lead English and French marketing for major programs and resources across Canada. The role covers project marketing, audience engagement, and content development for websites and publications, with oversight of budgets and timelines.

The position requires strong bilingual writing, stakeholder management and experience coordinating campaigns across multiple channels, including social, email and events.

Qualifications

• Degree or diploma in marketing, communications or public relations
• Four to six years of progressive marketing or communications experience
• Experience in a non-profit, association or education environment is an asset
• Bilingual (English/French) mandatory, superior proficiency

Responsibilities

• Develop and lead marketing plans for individual projects and programs (Cannexus, Learning Hub, CareerWise/OrientAction, Canadian Journal of Career Development, Wileman Award, GSEP)
• Set tactics, timelines and budgets, including paid, free or contra advertising
• Promote project funding calls and support dissemination of findings
• Drive bilingual content for email campaigns, websites and social channels
• Collaborate on francophone engagement strategy and overall marketing campaigns
• Lead outreach to employers, policymakers and educators for Cannexus and publications
• Coordinate external suppliers (designers, translators, advertising reps)
• Represent Marketing in project planning and ensure reach, timing and feasibility

Skills

Bilingual English/French

Excellent writing

Team player

AI tools knowledge

Negotiation & presentation

MS Office

WordPress

Social media & digital channels

MailChimp / email marketing

CRM software

Canva / InDesign / Photoshop

Project management

Time management

Managing external vendors

Education

Degree or diploma in marketing, communications or public relations

Tools

WordPress

MailChimp

CRM systems

Canva

InDesign

Photoshop

Job description

CERIC seeks a Senior Specialist, Program Marketing to lead English and French marketing for major programs and resources across Canada. The role covers project marketing, audience engagement, and content development for websites and publications, with oversight of budgets and timelines.

The position requires strong bilingual writing, stakeholder management and experience coordinating campaigns across multiple channels, including social, email and events.