Bilingual Learning & Development Manager - Commercial - Future Opportunities

CA09 Labatt Brewing Company Limited; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading company in the beverage industry seeks a Manager to enhance field sales capabilities in Toronto. This role involves leading development programs, collaborating on sales strategies, and ensuring the sales team is equipped to drive growth. The ideal candidate will have a strong sales background, excellent communication skills, and be bilingual in French.

Qualifications

• Minimum 5 years in Field Sales experience.
• Experience across multiple sales roles preferred.
• Track record of delivering results.

Responsibilities

• Lead Canada Sales learning and development program.
• Create training schedule for District Sales Managers.
• Partner with teams for capability agenda definition.

Skills

Bilingual (French)

Strong communication

Facilitation skills

Business acumen

Sales principles

Education

University Degree in Business or related field

Job description

The Sales Frontline and Capabilities is a key function within the Go-To-Market team. Our goal is to enable our Sales team to deliver Best in Class Execution for our customers through three key priorities.

1) Time : Optimize our selling time in front of our customers with a structured process and digital tools.

2) Focus : Provide clarity and focus on key drivers and levers for activation

3) Capabilities : Upskill our people to transform our business and drive organic growth

A critically important role, the Manager reports into the Director Frontline + Sales Capabilities as the champion field sales capabilities. The Manager will lead a transformational agenda aimed at ensuring we maintain our leadership as a world-class, customer-first team that drives organic growth for our company and our category.

This role is based out of our Toronto Office.

Key Responsibilities :

• Lead the Canada Sales learning and development program to enhance the knowledge, skills and behaviors of the entire sales organisation, championing digital integration and embedding basic selling skill techniques.
• Partner with People and Global Frontline teams to define the overall capability agenda for Field Sales and on content creation
• Facilitate and lead learning engagements with teams and functional groups.
• Create a training schedule for our District Sales Managers to enable an always on approach to learning and development.
• Spend time in market with field sales team to understand learning and development journey, capabiltities opportunities, and performance
• Manage vendor partner relationships to build Learning and Development modules

Qualifications :

• University Degree in Business or related field preferred
• Must be bilingual (French)
• A minimum 5 years in Field Sales, ideally with experience across multiple roles.
• Strong knowledge of traditional sales principles and practices
• Strong communication and presentation skills with keen business acumen
• Track record of successfully delivering results across organizational boundaries
• Proven ability to establish and leverage credibility and rapport with peers and senior executives across disciplines, levels and geographies
• Strong facilitation and program delivery skills
• Empathetic, patient and open-minded to needs and viewpoints of others in order to build and support team collaboration and a variety of growth & development styles / techniques
• Clear demonstration of understanding 'acting as an owner' and living it. Assertive, and feels confident to respectfully challenge existing processes or ways of working
• Some domestic travel required

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