Bilingual Content Marketing Manager

BDO Canada; Halifax; Sur place; CAD 65 000 - 90 000; Plein temps

Résumé du poste

BDO Canada is seeking a Bilingual Content Marketing Manager to lead content across TV, radio, digital and CRM channels for the Personal Debt Solutions line. You will guide content strategy, oversee campaigns, and collaborate with stakeholders to drive leads and traffic.

You will manage translation, ensure consistent brand voice in both English and French, and leverage analytics to optimize performance. A strong writing background and CMS/CRM experience are essential.

Qualifications

• Bachelor-level degree in marketing, journalism, public relations or related field.
• 4–5 years of hands-on content creation experience, preferably in a B2C environment.
• Proficiency in English and French; ability to draft documents in English.
• Exceptional writing, proofreading and editing skills in both languages.
• Experience with CMS platforms and CRM Email Marketing tools, plus SEO and analytics.

Responsabilités

• Plan and lead multi-channel content marketing campaigns and editorial calendars.
• Create and edit website content, blogs, videos, white papers and social assets.
• Coordinate translation and French content production with agencies and freelancers.
• Monitor SEO, content performance and social media campaigns; report insights for optimization.

Connaissances

Bilingual English/French

Writing & editing

Content marketing strategy

SEO knowledge

CMS experience

CRM Email Marketing

Analytics & reporting

Formation

University degree in marketing/journalism/public relations or related field

Outils

CMS platform

CRM (Email) Marketing platforms

Google Analytics

SEMrush

Description du poste

Putting people first, every day BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

BDO Canada has an immediate opening for a Bilingual Content Marketing Manager to join the Personal Debt Solutions (PDS) business line. The ideal candidate will be able to work Eastern Standard Time hours.

The Bilingual Content Marketing Manager is a replacement role and will oversee PR initiatives, copy writing for multi channel advertising including but not limited to traditional advertising copy (Radio, TV, Out-of-home), as well as digital marketing responsibilities including but not limited to Content marketing, SEO, CRM (Email) Marketing, Social media and community management. You have a strong understanding of digital marketing best practices and emerging trends, and how they can be applied in a B2C environment.

As a member of the Marketplace team, you will report to the Personal Debt Solutions Senior Manager, and collaborate with a variety of stakeholders, including regional practice professionals on developing and executing content marketing campaigns, and drive top-of-funnel leads and growth in traffic to National and local websites. This individual must be a dedicated team-player, with the ability to build and maintain collaborative relationships with internal and external stakeholders.

Key Accountabilities And Responsibilities

Content Planning

• Work closely with the National PDS Marketplace team, the firm’s thought leaders, and external vendors to develop content in support of the firm’s growth strategy. Oversee and contribute to the creative development of TV, radio and social media campaigns
• Develop content strategy, execute and measure content marketing campaigns for the full marketing funnel. Contribute to the French content creation process and editorial calendar. Use data and analytics to drive content ideation and content strategy, Support the development and refinement of content themes, personas, path to purchase, and content distribution strategy
• Develop CRM (Email) Marketing campaigns and demonstrate knowledge of email marketing fundamentals and platforms, including list segmentation and campaign execution
• Monitor and analyze SEO performance alongside BDO’s SEO agency on records. Familiarity with tools like Google Analytics, Google Search Console, SEMrush are an advantage. Identifying trends and areas for improvement. Oversee the creation of high-quality, engaging, and SEO-friendly content across various formats (e.g., blog posts, articles, landing pages, whitepapers, case studies, video scripts).

Content Creation

• Outline, research and create a variety of engaging content, including website content, blogs, infographics, webinars, podcasts, videos, articles, white papers, and other types of publications
• Work with external French service providers such as translation agencies and freelance writers
• Manage the translation of content to ensure accuracy of information and consistency in tone
• Serve as an editor for digital marketing to ensure consistent tone and voice across content
• Enforce the international BDO network’s corporate visual identity standards, including consistency of look and feel in design and writing styles

Content Distribution

• Collaborate with the National PDS Marketplace team on optimizing content and supporting initiatives related to the firm’s national websites and social media channels
• Apply SEO best practices to content creation to improve search visibility, engagement, and organic traffic
• Create and execute social media campaigns, and manage campaign budgets
• Monitor content performance and create reports outlining recommendations for improvements

How do we define success for your role?

• You demonstrate BDO’s core values through all aspects of your work: Integrity, Respect and Collaboration
• You understand your client’s industry, challenges, and opportunities; client describe you as positive, professional, and delivering high-quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains & attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development

Your Experience And Education

• University degree in marketing, journalism, public relations or a related field
• 4 – 5 years of related experience, including hands on experience in content creation, preferably in a B2C environment (background in professional services industry is considered an asset)
• Bilingual in English and French is required due to the frequent and complex contact with our English-speaking partners and clients in Quebec and outside of Quebec, and the need to draft documents in English, knowledge of English is essential for this position.
• Exceptional writing, proofreading and editing skills in both official languages
• Demonstrated ability to communicate effectively with multiple levels of the organization
• Superior organizational skills and attention to detail, with proven ability to keep projects on track while balancing competing priorities
• Experience using a CMS platform
• Experience using CRM (Email) Marketing platforms
• Solid knowledge of SEO principles and best practices
• Strong Microsoft Office skills Strong knowledge of content marketing principles and related areas such as search engine optimization and writing for the web
• Demonstrated experience using Google Analytics and other analytics platforms
• Strong knowledge of social media and digital marketing strategies, best practices, and analysis (experience executing paid campaigns on Facebook and Twitter is considered an asset)
• Experience developing a variety of content (e.g. written content, infographics, webinars, videos)
• Reliable business judgement and problem-solving skills
• Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines Excellent interpersonal and client focused skills – interacts well with all levels of staff and partners with a positive and enthusiastic attitude
• Self-starter, motivated and ability to work independently as well as in a team environment
• Strong ability to collaborate and work effectively as part of team
• Experience managing relationship and overseeing SEO, Translation and Creative agencies

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct: Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

BDO Canada may use artificial intelligence enabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decision making, and all employment-related outcomes are made by BDO Canada personnel.

More information on BDO Canada’s Privacy Policy can be found here: Privacy Policy | BDO Canada

Job Criteria

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Financial Services