BMC Social Media Specialist

EY; Calgary; On-site; CAD 77,000 - 116,000; Full time

Benefits offered by this job

Discretionary bonus program

Medical coverage

Dental coverage

Pension plan

Vacation policy

Paid personal days

Job summary

EY Canada is seeking a data-driven marketing professional to lead social media efforts across organic and paid channels. You will manage end-to-end campaigns, align content with business objectives, and advise stakeholders across Brand, Marketing and Communications.

You’ll shape EY’s voice on social, run audits, report on KPIs, and drive platform optimizations while collaborating with cross-functional teams in a fast-paced environment.

Qualifications

• 3-5 years of experience planning, creating, implementing, and measuring social media campaigns.
• Experience managing organic and paid media on LinkedIn and Instagram; familiarity with Hootsuite, Marketo, TikTok and Facebook.
• Strong knowledge of social platforms and best practices.
• Positive, can-do attitude with a willingness to test and learn from pilots.
• Strong analytics, social KPIs, and attribution understanding.
• Experience in a fast-paced, complex environment with solid project management.
• Understanding of how social fits into the broader marketing and firm ecosystem.
• Organized, articulate and detail-oriented with a drive to contribute.

Responsibilities

• Manage select social channels end-to-end: strategy, creative concepts, content, and reporting.
• Oversee publishing workflow and editorial calendar across EY ecosystem.
• Advise stakeholders, manage expectations, and balance priorities in a fast-paced setting.
• Develop social strategy and execute campaigns including organic, paid, advocacy and internal comms.
• Create content with brand voice: copywriting, translation, imagery, scheduling and analytics.
• Conduct regular social audits to identify gaps and priorities.
• Develop monthly wrap reports with KPI analysis and optimization recommendations.
• Identify social trends and translate into best practices.

Job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

We’re seeking a highly motivated, data-driven marketing professional to join EY Canada’s Social Media team. The role plays a critical part in shaping and executing our firm’s social media presence with accountability across both organic and paid channels. Reporting to and working alongside our Assistant Director, Social Media, and cross-functional stakeholders across Brand, Marketing and Communications (BMC), the candidate will oversee the end-to-end execution of integrated campaigns, aligning content and channel strategies to business objectives. The candidate will help define the voice of our firm on social media, strike the right balance between technical campaign management capability, innate creative and strong storytelling skills. The role is focused on stakeholder management and advisory, strategic and creative content development, continuous platform optimizations and integrated oversight of paid and organic campaigns to achieve our KPIs.

As a best-in-class employer, EY is relentlessly committed to bringing our purpose to life for our people, our clients and the communities we live in. We have a meaningful brand story to tell, and innovative services and solutions to showcase. If you’re the right person to help us advance our social media strategy, turning businesses into clients and clients into advocates - we want to hear from you.

This job posting relates to an existing vacancy within our organization.

Your Key Responsibilities

• Manage select social media channels end-to-end, including strategy, creative concept, content development and results reporting
• Manage the workflow and publishing of social content to the platform – planning and maintaining an editorial calendar, and aligning cross-functionally across the EY ecosystem
• Advise stakeholders, managing expectations, communicate proactively and working collaboratively with team members on competing priorities in a fast-paced, high-volume environment, bridging between sales and marketing to embolden our combined efforts
• Develop social strategy and execute social media campaigns, inclusive of organic, paid, employee advocacy, internal communications, social listening, benchmarking, competitive intel, optimizations and reporting
• Create content that safeguards brand values and brand reputation from copywriting, translation, image creation/selection and reviews through to social media calendar management, scheduling, tracking and analytics
• Conduct regular social audits to proactively identify gaps and priorities in social content execution
• Develop monthly wrap reports for social media highlighting optimizations, analyzing and making strategic recommendations based on community engagement and reporting on brand and lead generation KPIs vs. vanity metrics
• Identify leading social media trends and interpret into best practices

Skills And Attributes For Success

• 3-5 years of experience planning, creating, implementing, and measuring high-quality social media campaigns; B2B experience preferred but not required
• Experience managing organic and paid media on LinkedIn and Instagram; experience with Hootsuite, Marketo or TikTok and Facebook is also valued
• Excellent knowledge of social platform capabilities and best practices
• Positive, can-do attitude with a willingness to test, accept and learn from pilots
• Strong analytical skills, understanding of social KPIs, measurement and attribution models for social
• Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects with strong project management skills
• An understanding of how social media fits into the larger marketing and firm ecosystem
• Organized and articulate, with impeccable attention to detail and a hunger to contribute

Ideally, you’ll also have

• Executive presence and ability to present to senior stakeholders
• A strategic and growth mindset focused on initiating new social ideas to elevate the EY brand
• Understanding of social media best practices and platforms
• Experience with social media A/B testing and analytics
• Collaboration with internal teams and firm leaders to deliver best-in-class campaigns/content, managing communication style and context accordingly
• Ensuring high-quality social voice for all EY content, including adhering to style guidelines, and enabling a consistent brand voice
• Strong communication skills, both written and verbal, including having an art for effective storytelling that connects with the hearts and minds of people
• Flexible and adaptable to adjust to evolving needs and priorities

What We Offer You

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage plan, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.

• Toronto: $77,200 to $$115,800
• Vancouver: $77,200 to $$115,800

Inclusiveness at EY

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

Learn about our commitment to Inclusiveness athttps://www.ey.com/en_ca/about-us/corporate-responsibility/equity

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with ethical principles and regulatory requirements.