B2B Marketing Lead: Luxury Travel & Agent Growth

Kensington; Toronto; On-site; CAD 150,000 - 210,000; Full time

Benefits offered by this job

Incentive programs

Competitive compensation

Job summary

Kensington in Toronto seeks a senior marketing leader to modernize its agent channel from planning to execution, turning a high-touch B2B path into a scalable growth engine. You will lead agent marketing programs focused on lead generation, segmentation and revenue opportunities, and the CRM/analytics infrastructure the channel needs.

Based at Kensington's HQ, you will work with the VP of Agent Sales, agent leadership, and the executive team to align marketing with sales results across the US

Qualifications

• 10+ years in B2B, trade, or channel marketing leadership with at least 7 years in leadership roles.
• Direct experience in field sales enablement, sales operations, or agent and trade marketing programs.

Responsibilities

• Lead agent marketing programs focused on lead generation, segmentation and identifying opportunities for revenue growth.
• Develop webinars, content programs, and sales collateral to drive engagement and keep agents informed.
• Refine agent recognition and award approaches to motivate top performers.
• Collaborate with sales across US and Canada to align marketing and lead generation with measurable business results.
• Lead and motivate a virtual marketing and sales team with clear priorities and shared accountability.

Skills

B2B marketing

Trade marketing

Sales enablement

Cross-functional partnering

KPIs & budgeting

Job description

Kensington in Toronto seeks a senior marketing leader to modernize its agent channel from planning to execution, turning a high-touch B2B path into a scalable growth engine. You will lead agent marketing programs focused on lead generation, segmentation and revenue opportunities, and the CRM/analytics infrastructure the channel needs.

Based at Kensington's HQ, you will work with the VP of Agent Sales, agent leadership, and the executive team to align marketing with sales results across the US