B2B Copywriter: Contract Furniture & Design Standards

Global Furniture Group; Toronto; On-site; CAD 55,000 - 85,000; Full time

Job summary

Global Furniture Group is seeking a seasoned B2B advertising copywriter with deep expertise in the North American contract and commercial furniture industry. You will craft compelling, technical copy for architects, interior designers, procurement professionals, and specifiers across Canada and the United States.

You’ll translate complex specifications and ergonomic design details into clear, brand-aligned messaging, while ensuring compliance with ANSI/BIFMA, CGSB, LEED and GREENGUARD standards

Qualifications

• 2–3 years of B2B copywriting in the commercial/contract furniture industry.
• 4–5 years in copywriting, advertising, content development, and strategic marketing communications.
• Portfolio of work required.
• Experience with a like-sized company to Global and leadership in NA contract furniture market.

Responsibilities

• Develop high-level advertising copy, digital marketing content, and technical product descriptions for A&D, dealers, and procurement professionals.
• Translate complex specifications, materials, and ergonomic design into clear, persuasive messaging across channels.
• Serve as a subject matter expert on furniture standards, certifications and sustainability frameworks.
• Collaborate with marketing and sales to align objectives with external audiences and buying decisions.

Skills

B2B copywriting

Content strategy

ANSI/BIFMA knowledge

CGSB knowledge

Sustainability standards

Audience targeting

Education

Bachelor's degree in Communications or Marketing & Advertising

Job description

Global Furniture Group is seeking a seasoned B2B advertising copywriter with deep expertise in the North American contract and commercial furniture industry. You will craft compelling, technical copy for architects, interior designers, procurement professionals, and specifiers across Canada and the United States.

You’ll translate complex specifications and ergonomic design details into clear, brand-aligned messaging, while ensuring compliance with ANSI/BIFMA, CGSB, LEED and GREENGUARD standards