COPYWRITER, BRANDING & CREATIVE SERVICES

BDC; Montreal (administrative region); Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Employee Savings & Investment Plan (BD

Defined Benefit Pension Plan

$750 Wellness & Health Care Spending

Learning and development opportunities

Job summary

BDC seeks a Senior Copywriter to transform complex business issues into engaging stories for Canadian entrepreneurs. You will collaborate with the Creative Services team and external partners to ensure consistent, distinctive messaging from concept to execution.

Lead messaging for campaigns, maintain brand voice, and leverage GenAI to accelerate ideation and optimization while advancing professional development within a diverse, inclusive workplace.

Qualifications

• Bachelor's degree in marketing, communications or related field.
• Minimum of 10 years copywriting experience in marketing/communications.
• Exceptional grammar and spelling in English and French.
• Excellent understanding of French and English.
• Attention to detail and ability to manage multiple projects.
• Experience in brand image management/advertising creation.

Responsibilities

• Develop messaging strategies and creative concepts for advertising campaigns and marketing initiatives.
• Translate complex business issues into simple, compelling messages for various audiences and channels.
• Ensure brand voice consistency across channels and touchpoints.
• Collaborate with internal teams, agencies and external partners on integrated communications.
• Leverage GenAI tools to accelerate ideation, creation, testing, and optimization.
• Stay updated on industry trends and best practices to improve creative processes.

Skills

Bilingual communication

Presentation skills

Attention to detail

Time management

Idea presentation

Brand management

Advertising creation

Education

Bachelor's degree in marketing or communications

Tools

GenAI tools

Job description

We Are Banking At Another Level.

We Are Banking At Another Level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC As Your Employer Also Means

• Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few
• In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1
• A hybrid work model that truly balances work and personal life
• Opportunities for learning, training and development, and much more...

Explore the BDC Way in our Culture Book

Position Overview

Do you believe that the right words can change the perception of a brand, influence behaviours and move business forward? So do we. BDC is looking for a Senior Copywriter who can transform complex business issues into strong ideas, engaging stories and messages that create a real impact for Canadian entrepreneurs. As part of the Creative Services team, you will play a key role in the evolution of our brand by collaborating with multidisciplinary teams and external partners to design consistent, distinctive and effective communication experiences, from concept to execution.

CHALLENGES TO BE MET

• Develop messaging strategies, creative concepts, and high-impact content for advertising campaigns and marketing initiatives.
• Translate complex business issues, offers and topics into simple, compelling messages adapted to different audiences and channels.
• Ensure the evolution, consistency, and application of brand voice across all channels and touchpoints.
• Collaborate with internal teams, agencies, and external partners to deliver integrated communications experiences.
• Leverage GenAI tools to accelerate content ideation, creation, variant creation, testing, and optimization.
• Contribute to the continuous improvement of creative practices by staying abreast of industry trends, technologies and best practices.

What We Are Looking For

• Bachelor's degree in marketing, communications or other related field
• Minimum of 10 years of copywriting experience in the field of marketing and communications (in-house or agency);
• Excellent understanding of French and English
• Exceptional grammar, spelling and sentence structuring skills in both English and French.
• Attention to detail
• Good time management skills and the ability to juggle multiple projects and deadlines, while taking responsibility for your work.
• Excellent ability to present ideas and concepts
• Great listening skills and a willingness to learn and progress through feedback.
• Experience in brand image management and/or advertising creation

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at [e-mail].

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.