Associate Technical Director

Publicis Groupe; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking an Associate Technical Director to lead and mentor a dynamic team in CRM and web development. This role is pivotal in providing technical oversight, ensuring high-quality outputs, and driving MarTech enablement across diverse client projects. You will collaborate closely with various departments to translate business needs into actionable technical solutions while staying current with emerging trends. Join a vibrant and inclusive workplace that values diverse perspectives and fosters a culture of innovation and excellence.

Qualifications

• 5-7 years in CRM and web development roles with leadership experience.
• Strong understanding of MarTech ecosystems and data privacy regulations.

Responsibilities

• Provide technical leadership and mentorship to CRM and web development teams.
• Collaborate with stakeholders to define technical requirements and solutions.

Skills

CRM Platforms

Full-stack Web Development

Business Analysis

Effective Communication

Education

University or College Degree in Computer Science

Equivalent Experience

Tools

Salesforce Marketing Cloud

Adobe Campaign

Marketo

Next.js

WordPress

Job description

Company description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

As an Associate Technical Director, you will provide technical leadership and oversight to our CRM development and web development teams. You will collaborate closely with senior leads from all departments, including program management, client services, and technology, to ensure the planning and delivery of robust and sound technical solutions across client MarTech stacks. This role requires a balance of technical expertise, strategic insight, and leadership capabilities to ensure high-quality outputs that align with organizational objectives.

You will lead and mentor a diverse team, driving excellence in campaign execution, web development practices, and MarTech enablement.

Responsibilities

• Provide technical leadership, oversight, and mentorship to CRM developers, campaign managers, and web development teams.
• Oversee and optimize MarTech and web solution technical enablement.
• Collaborate with project stakeholders to define technical requirements and translate business needs into actionable technical solutions.
• Perform detailed assessments of MarTech solutions and client environments, document findings, and provide recommendations.
• Develop and enforce standards for full-stack web development, ensuring the delivery of high-quality web projects.
• Identify, troubleshoot, and resolve technical challenges quickly to minimize impact on system availability and project timelines.
• Uphold best practices for data security and compliance.
• Prepare technical documentation and process guides to facilitate knowledge transfer across internal and client teams.
• Stay current with emerging MarTech trends, technologies, and best practices to proactively guide strategic technology decisions.

TECHNICAL REQUIREMENTS

• Proven experience with CRM platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign/Marketo, Braze).
• Solid understanding of MarTech ecosystems and architecture, data flows, platform integrations, and best practices.
• Well-versed in full-stack web development, with experience developing websites using Next.js and WordPress, and a strong proficiency working with APIs, cloud services, packages, and plugins.
• Experience managing and mentoring technical teams in a collaborative environment.
• Familiarity with data privacy and consent regulations (e.g., PIPEDA, CASL, GDPR, CCPA) and relevant compliance standards (e.g., WCAG).
• Strong business analysis skills, capable of deriving actionable insights and translating business requirements into technical solutions.
• Effective communication skills to convey complex technical concepts clearly to non-technical stakeholders.

Qualifications

• University or college degree in Computer Science, Information Technology, or Web Development, or equivalent experience.
• Minimum 5-7 years of experience in CRM and web development roles, with at least 3 years in a leadership or management capacity.

Additional information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.