Associate Product Manager

Genomadix; Ottawa; On-site; CAD 70,000 - 90,000; Full time

Job summary

Genomadix seeks an Associate Product Manager passionate about healthcare innovation to drive marketing and product initiatives within their diagnostic portfolio. You will collaborate across teams to enhance product engagement and develop effective marketing strategies, contributing to the advancement of precision medicine.

Benefits

Competitive compensation and benefits package

Opportunities for professional growth and advancement

Collaborative and mission-driven team

Qualifications

• 3-5 years of experience in the medical device or healthcare industry.
• Strong understanding of digital marketing tools.
• Excellent written and verbal communication skills.

Responsibilities

• Develop impactful marketing materials.
• Plan and execute marketing campaigns.
• Conduct competitive analysis and market research.

Skills

Digital marketing tools

Analytics platforms

Project management

Communication

CRM systems

Content management

Data analysis

Education

Bachelor's degree in Life Sciences, Marketing, Business

Master's Degree in a related field

Tools

Adobe Creative Suite

Canva

Job description

At Genomadix, we're transforming the future of precision medicine through innovative, rapid diagnostic solutions. Our cutting-edge technologies empower clinicians with timely insights, that lead to informed treatment decisions and better patient outcomes. Join a passionate team dedicated to shaping the future of healthcare through science, innovation, and collaboration.

We are seeking a dynamic and motivated Associate Product Manager to support the development of marketing and product initiatives for our diagnostic portfolio. This role is ideal for a self-starter who thrives in a cross-functional environment and is passionate about healthcare innovation. You will work cross-functionally with sales, product management, and our development teams to create compelling messaging, educational content, and drive product improvements, aimed at building better customer engagement and product adoption.

Key Responsibilities :

• Collaborate with the sales team to develop impactful marketing materials that support both customer acquisition and retention.
• Plan and execute marketing campaigns across multiple channels, including educational webinars, print media, and live events.
• Develop and manage educational webinars, partnering with key opinion leaders (KOLs) and driving attendance through effective promotion.
• Stay current on scientific literature to ensure accurate and effective product positioning and development.
• Ensure all developed materials comply with Genomadixs quality system and brand guidelines.
• Coordinate Genomadixs participation in trade shows, conferences, and webinars, managing logistics and marketing assets.
• Work with cross-functional teams to align marketing activities with broader business goals.
• Support the full product development lifecycle from concept through launch, including user needs assessment, feature definition, and post-market analysis.
• Conduct competitive analysis and market research to identify product opportunities and inform strategic decisions.
• Help gather customer and stakeholder feedback to guide product improvements and roadmap planning.
• Assist in the development of product documentation including user manuals, training materials, and technical specifications.
• Support cross-functional go-to-market initiatives, ensuring alignment between product capabilities and commercial strategy.
• Track and analyze product performance metrics to identify trends and areas for optimization.

Qualifications :

• Bachelor's degree in Life Sciences, Marketing, Business, or a related field (Masters Degree is an asset).
• 3-5 years of experience in the medical device or healthcare industry.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent written and verbal communication skills with a knack for creating engaging content.
• Proven project management skills and the ability to manage multiple priorities.
• Experience with CRM systems, email marketing platforms, and content management tools.
• Ability to leverage data to drive marketing strategy and decisions.

Preferred Skills :

• Familiarity with B2B marketing and customer segmentation in the healthcare space.
• Experience developing educational content such as webinars or videos.
• Knowledge of current trends in precision medicine and diagnostics.
• Graphic design or content creation experience (e.g., Adobe Creative Suite, Canva) is a plus.
• Proactive, results-oriented mindset with a strong desire to learn and grow.

Why Join Us?

• Work on innovative products at the forefront of diagnostic technology, contributing to improving human health and saving lives.
• Be part of a collaborative and mission-driven team.
• Opportunities for professional growth and advancement.
• Competitive compensation and benefits package.