Canada Brand & Launch Marketing Associate

KIT Recruitment; Toronto; Hybrid; CAD 81,000 - 99,000; Full time

Benefits offered by this job

Bonus

3 weeks vacation

RRSP contribution after 1 year

Job summary

KIT Recruitment partners with an established consumer packaged goods company to hire an Associate Marketing Manager - Canada in Toronto. You’ll own brand execution, support product launches, and translate insights into marketing initiatives across channels.

You will work with senior marketing leadership and cross-functional teams to drive Canadian strategies, campaigns, and calendar activities while contributing to brand growth and commercial objectives.

Qualifications

• 3–5 years of brand-side marketing experience within consumer packaged goods or a related consumer-facing industry.
• Understanding of brand development, positioning, campaign execution, and in-market activation.
• Experience coordinating packaging, creative development, marketing materials, and external agency relationships.
• Knowledge of the Canadian retail environment and how marketing supports commercial objectives.
• Experience supporting new product launches or commercialization initiatives.
• Exposure to consumer, shopper, category, or syndicated market data is an asset.
• Experience supporting multiple sales channels or customer groups is an asset.
• Strong project-management skills to handle multiple priorities and workstreams.
• Commercially curious and consumer-focused with insight into purchasing behavior and market trends.
• Excellent written and verbal communication for content development and briefs.

Responsibilities

• Manage annual and seasonal marketing calendars, ensuring campaigns and launches are delivered on schedule.
• Coordinate development and execution of consumer-facing marketing programs across digital, retail, in-store, trade channels.
• Work with external agencies, managing briefs, timelines, feedback, revisions, and final deliverables.
• Ensure marketing materials reflect brand positioning, messaging, and visual standards.
• Monitor consumer trends, competitive activity, category developments, and market dynamics.
• Support planning and execution of new product introductions and commercialization initiatives.
• Coordinate packaging and creative development with internal and external partners.
• Collaborate with Sales, Operations, Supply Chain, Quality, and other teams to support launches.
• Track performance of launches and marketing programs, deriving learnings for future initiatives.
• Develop sales and customer-facing marketing materials including presentations, product info, promos, and collateral.
• Partner with Sales to ensure marketing supports customer conversations and business objectives.
• Coordinate POS materials and marketing collateral ensuring accuracy and brand consistency.
• Support e-commerce, retailer, and digital marketing initiatives as required.
• Utilize consumer, shopper, category, and market data to inform marketing recommendations.

Skills

Brand development

Campaign execution

Market research

Project management

Cross-functional collaboration

Communication skills

Tools

PowerPoint

Excel

Job description

KIT Recruitment partners with an established consumer packaged goods company to hire an Associate Marketing Manager - Canada in Toronto. You’ll own brand execution, support product launches, and translate insights into marketing initiatives across channels.

You will work with senior marketing leadership and cross-functional teams to drive Canadian strategies, campaigns, and calendar activities while contributing to brand growth and commercial objectives.