Associate Director, Social/Directeur/trice associé (e), réseaux sociaux

KINESSO; Montreal; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading performance marketing agency is seeking an Associate Director, Social to manage client communications and develop digital strategies. The ideal candidate will have mid-senior level experience in paid social and a strong understanding of digital media. Responsibilities include client relationship management, campaign oversight, and team leadership. Join a dynamic team focused on innovative marketing solutions.

Qualifications

• Mid-Senior level experience in paid social.
• In-depth knowledge of the digital media industry.

Responsibilities

• Operate as key point of contact for agency planning teams and clients.
• Monitor goals and KPIs for client campaigns.
• Oversee budgets and conduct campaign QAs.

Skills

Communication

Negotiation

Organizational Skills

Client Relationship Management

Education

Background in Marketing and/or Advertising

Tools

Microsoft Office Suite

Social Platforms

Job description

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Position Summary

The role of the Associate Director, Social is responsible for client communication and will develop and oversee execution of digital plans and strategies for our clients. They will also operate as an internal resource for digital subject-matter expertise.

Key Responsibilities

1. Operate as key point of contact for agency planning teams and clients
2. Create strong collaborative relationships with the client, planning teams, and specialty business units (SBUs)
3. Monitor the goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns
4. Ensure all tactical media plan requirements are correctly implemented in digital platforms based on client needs
5. Proven expertise in paid media capabilities, ability to find best-in-class solutions for clients, and staying up-to-date with upcoming tools/tech solutions that support overall media strategy
6. Respond to RFPs and briefs, and present strategies/plans to clients
7. Sell innovative solutions and ad formats to test new technology and keep clients' businesses moving forward
8. Manage and lead a team or direct report, communicate agency goals, manage workloads, provide performance feedback, and support professional development
9. Support reports/decks creation and present actionable insights to planners/clients
10. Oversee budgets, ensure signoffs, and conduct campaign and budget QAs
11. Build trusted partnerships with all levels of client teams and become a subject matter expert
12. Identify opportunities to develop business with clients and demonstrate thought leadership
13. Contribute to media POVs and understand marketing and communication processes
14. Identify process gaps and proactively implement solutions for efficient collaboration

Desired Skills & Experience

1. Background in Marketing and/or Advertising
2. Mid-Senior level experience in paid social
3. In-depth knowledge of the digital media industry and various digital channels
4. Proficient in social platforms: Meta, TikTok, Reddit, Pinterest, LinkedIn, Snapchat
5. Strong understanding of trafficking and cross-channel planning
6. Experience in advertising agencies or with media partners
7. Experience developing learning agendas for clients and applying research insights
8. Ability to build positive client relationships and negotiate effectively
9. Excellent communication skills, organizational skills, and attention to detail
10. Ability to work independently and collaboratively
11. Proficient in Microsoft Office Suite
12. Fluent in both French and English

KINESSO is a technology-driven performance marketing agency within IPG Mediabrands, providing growth solutions through optimization, analytics, AI, and experimentation. With over 6,000 employees in more than 60 countries, we specialize in performance marketing, data, and technology-driven strategies. Learn more at www.KINESSO.com.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising and Marketing

Industries

• Advertising Services, Broadcast Media Production and Distribution, Marketing Services