Associate Director, Programmatic

Klick Health; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

A leading company in the healthcare marketing space seeks an Associate Director, Programmatic to enhance and innovate their programmatic media offering. This role requires a strategic leader with significant experience in programmatic advertising, client relations, and team management, dedicated to delivering high-quality client services and optimizing campaign performance.

Qualifications

• 6+ years in programmatic advertising, including 3+ years client-facing.
• Strong operational understanding of programmatic elements.
• Leadership and communication skills required.

Responsibilities

• Shape and execute programmatic media strategies aligned with clients.
• Analyze performance and drive strategic optimizations.
• Mentor and manage a team of junior programmatic traders.

Skills

Strategic Leadership

Client Partnership

Team Management

Analytical Skills

Communication Skills

Knowledge of DSP/SSP

Programmatic Analytics

Education

BA degree

Tools

Excel

Word

PowerPoint

The Trade Desk

Nexxen

Yahoo!

GoogleAds

Job description

The Associate Director, Programmatic will play a key role in Klick’s Media team, working to enhance, expand, and innovate Klick’s programmatic offering. This role demands a strategic thinker with hands-on expertise, who will oversee projects from start to finish and manage a dynamic team, ensuring quality client service, flawless campaign execution, and continuous team development.

Key Responsibilities

• Strategic Leadership: Shape and execute programmatic media strategies aligned with client goals, with a focus on healthcare and pharmaceutical markets advertisers.
• Campaign Oversight: Analyze performance, drive strategic optimizations, and maintain high standards in programmatic and display media operations across several clients.
• Client Partnership: Act as the primary point of contact for client marketing teams and internal stakeholders, delivering programmatic media insights and recommendations that support client objectives and foster account growth.
• Team Management: Mentor and manage a team of junior programmatic traders, enhancing their skill sets and ensuring a positive, collaborative team environment.
• Innovation & Development: Identify new programmatic opportunities, develop a testing framework, and share insights on evolving best practices across the agency.
• Operational Excellence: Implement efficient processes and quality control measures, aiming to streamline workflows and optimize resource use across campaigns.
• Performance & Accountability: Lead by example, instilling a culture of high performance, accountability, and continuous improvement.

Qualifications

• 6+ years in programmatic advertising, with 3+ years in client-facing roles.
• Extensive knowledge of the DSP and SSP landscape
• Experience leveraging these platforms for precise audience targeting and segmentation.
• Previous hands on keyboard expertise in platforms such as The Trade Desk, Nexxen, Yahoo!, and GoogleAds.
• Experience in executing and managing campaigns across channels such as CTV, OLV, Display, Rich Media, Audio, and more
• 3+ years managing hands on keyboard teams, including recruitment, talent development, and performance management.
• Strong operational understanding of key programmatic elements like brand safety, ad viewability, and fraud prevention.
• Analytical, detail-oriented, and skilled in Excel, Word and PowerPoint.
• BA degree
• Strong Leadership and Communication Skills: Capable of motivating teams, presenting complex data insights to stakeholders, and fostering cross-departmental collaboration.
• Strong Understanding of Emerging Trends and Technologies in Programmatic: Awareness of the latest trends (e.g AI-driven targeting, cookieless capabilities)
• Strong Leadership and Communication Skills: Capable of motivating teams, presenting complex data insights to stakeholders, and fostering cross-departmental collaboration.
• Background in an agency or in-house programmatic team, demonstrating a comprehensive understanding of programmatic strategies and processes.

Preferred Experience

• Working with healthcare or pharmaceutical brands.
• Managing large-scale campaigns in the US market
• Collaborating in multi-agency or remote resource settings.

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