Associate Director, One-Time Donor Marketing

SickKids Foundation; Toronto; Hybrid; CAD 99,000 - 124,000; Full time

Benefits offered by this job

Health and dental benefits

Hybrid work model

Job summary

SickKids Foundation in Toronto is seeking an Associate Director, One-Time Donor Marketing to lead donor engagement, retention and revenue growth across the Annual Giving portfolio. You will report to the Director, Segment Marketing and supervise four direct reports in a cross-functional team.

The role demands strategic planning, multi-channel campaigns, budget oversight and strong collaboration with Marketing, Analytics, CRM and external agencies.

Qualifications

• 7+ years of progressive marketing experience, including leadership of integrated, performance-driven program.
• Experience in CRM, lifecycle, retention, fundraising, or direct response marketing.
• Strong strategic planning, analytical, budgeting, and stakeholder management skills.
• Proven success leading complex, multi-channel campaigns from strategy through optimisation.
• Deep understanding of segmentation, personalization, donor/customer journeys, and retention strategies.
• Experience directly leading people, coaching and developing team members.
• Experience leveraging AI tools to improve processes and/or work output.

Responsibilities

• Lead the marketing strategy for Annual Giving, Product Marketing (Symbolic Giving) and Lead Generation, including acquisition, retention, stewardship, reactivation, and donor value growth.
• Develop annual strategic plans, performance frameworks, and KPIs aligned to organisational goals.
• Identify opportunities to improve donor journeys, engagement, retention, and lifetime value.
• Provide strategic oversight of key donor segments, including active, high-value, new, and lapsed donors.
• Lead execution of marketing campaigns across direct mail, email, digital, social, and other channels.
• Oversee campaign strategy, audience segmentation, briefing, creative development, execution, testing, and performance analysis.
• Monitor portfolio and campaign performance across revenue, engagement, retention, and efficiency metrics.
• Foster a test-and-learn culture focused on improving campaign effectiveness, donor experience, and operational efficiency.

Skills

Leadership

CRM experience

Lifecycle marketing

Fundraising

Data analytics

Project management

Communication

Tools

CRM systems

Marketing automation

Job description

Associate Director, One-Time Donor Marketing

Job Category: Marketing

Requisition Number: ASSOC001246

• Posted : July 22, 2026
• Full-Time

Locations

Showing 1 location

Toronto, ON M5G2L3, CAN

Description

ABOUTUS

SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives tobenefitchildren in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, anddisrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on ourEquity, Diversity & Inclusion commitment, please click here.

We’recommitted to attracting andretainingpassionate individuals to help create a healthier future.That’swhy SickKids Foundation is looking for a Associate Director, One-Time Donor Marketing.

Description of the Position:

The Associate Director, One-Time Donor Marketing leads donor engagement, retention, and revenue growth across the One-Time Donor (Annual Giving) portfolio, and reports into the Director, Segment Marketing. The role is responsible for developing and executing marketing strategies that strengthen donor relationships and maximize lifetime value.

This position provides strategic and operational leadership for the One-Time Donor Marketing portfolio, overseeing planning, execution, optimisation, budget management, and team leadership. The Associate Director works closely with cross-functional partners and external agencies to deliver integrated, donor-centric programs that support Foundation revenue goals, donor experience objectives, and organisational priorities.

Key Responsibilities

You will:

Portfolio Strategy & Growth

• Lead the marketing strategy for Annual Giving, Product Marketing (Symbolic Giving) and Lead Generation, including acquisition, retention, stewardship, reactivation, and donor value growth.
• Develop annual strategic plans, performance frameworks, and KPIs aligned to organisational goals.
• Identify opportunities to improve donor journeys, engagement, retention, and lifetime value.
• Provide strategic oversight of key donor segments, including active, high-value, new, and lapsed donors.

Campaign Leadership

• Lead execution of marketing campaigns across direct mail, email, digital, social, and other channels.
• Oversee campaign strategy, audience segmentation, briefing, creative development, execution, testing, and performance analysis.
• Monitor portfolio and campaign performance across revenue, engagement, retention, and efficiency metrics.
• Foster a test-and-learn culture focused on improving campaign effectiveness, donor experience, and operational efficiency.

Financial Management

• Manage portfolio and campaign budgets, including planning, forecasting, spend tracking, and reporting.
• Evaluate investment opportunities and recommend resource allocation to support revenue and engagement goals.

People & Partner Leadership

• Lead, coach, and develop a high-performing team of four direct reports.
• Set priorities, manage workload and capacity, and support professional growth through regular feedback and development.
• Build strong relationships across Marketing, Philanthropy, Analytics, CRM, Digital, Creative, Operations, Finance, Legal, and external agency partners.

Qualifications:

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• 7+ years of progressive marketing experience, including leadership of integrated, performance-driven program.
• Experience in CRM, lifecycle, retention, fundraising, or direct response marketing.
• Strong strategic planning, analytical, budgeting, and stakeholder management skills.
• Proven success leading complex, multi-channel campaigns from strategy through optimisation.
• Deep understanding of segmentation, personalization, donor/customer journeys, and retention strategies.
• Experience directly leading people, coaching and developing team members.
• Experience leveraging AI tools to improve processes and/or work output.
• Strong communication, project management, and cross-functional leadership skills.
• Experience with CRM systems, marketing automation platforms, and analytics tools is an asset.
• Experience in not‑for‑profit, healthcare, fundraising, membership, or purpose-driven organizations is an asset.

We’relooking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.

Total Compensation Package:

ExpectedHiring Salary Range : $99,297.00 – $124,121.00; with the ability to progress to a maximum of $142,739.00 To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Associate Director, One-Time Donor Marketing.

To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a modified benefit package which includes health (drugs, paramedical, vision coverage) and dentalcoverage.

Position Status: Temporary Full-Time Contract (14 Months)

Hours:Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

AvailableTo: Internal and External Candidates

Available : Immediately;this posting is for an existing vacancy.

Date Posted: July 22, 2026

Screening and interviews may begin prior to the posting close date. We encourage early applications

Please notethat automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. Welivethat commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined theBlackNorthInitiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities ofcolour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.