Associate CRM Development Director

TripleLift; Toronto; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental & Vision Plans

Unlimited PTO

401k w/ employer match

Job summary

TripleLift is seeking an Associate Director, CRM Development to architect and scale the technology foundation powering our go-to-market engine. You will own Salesforce development across Sales & Service Cloud, including custom objects, Apex, and Lightning Web Components, plus related workflow automation and integrations.

Collaborating with Revenue Operations and Sales leadership, you will translate business requirements into scalable technical solutions, govern data quality, and manage vendor

Qualifications

• 5+ years Salesforce development, including custom objects, Apex, LWC, flows, and REST/SOAP integrations.
• Bachelor’s degree in Computer Science, Information Systems, Business, or related field.
• Experience integrating Salesforce with GTM tech stack and ensuring data integrity.

Responsibilities

• Own end-to-end Salesforce development across Sales & Service Cloud.
• Architect and maintain integrations with Outreach, Gong, MediaRadar.
• Govern data quality and platform hygiene across the GTM stack.
• Collaborate with Revenue Operations and Sales leadership to translate business requirements into scalable solutions.
• Lead vendor management and platform roadmap discussions.

Skills

Salesforce development

Data quality

Integration architecture

Platform governance

Education

Bachelor’s degree in Computer Science, Information Systems, Business, or related field

Tools

Salesforce

Apex

Lightning Web Components (LWC)

Outreach

Gong

MediaRadar

Snowflake

Job description

• The Associate Director, CRM Development plays a critical role in architecting and scaling the technology foundation that powers TripleLift’s go-to-market engine
• In this position, you will serve as the primary owner and developer of our Salesforce org - driving everything from custom object builds and workflow automation to data integrity, integrations, and platform governance
• Beyond SFDC, you will own and manage our full GTM tech stack — including Outreach, Gong, MediaRadar, and other tools — making deliberate architectural decisions about how these systems connect and interact, while also owning vendor relationships, ensuring data integrity and revenue reporting standards, and enabling our Sales, Revenue Operations, and Account Management teams to operate at peak efficiency
• You will partner closely with Revenue Operations, Sales leadership, and cross-functional stakeholders to translate business requirements into scalable technical solutions - ensuring our systems evolve in lockstep with how we go to market
• This is an exciting opportunity for a technically deep, business-minded developer who wants to own a high-impact stack end-to-end, build meaningful infrastructure from the ground up, and play a central role in accelerating revenue growth at a leading programmatic advertising company
• Own end-to-end Salesforce development, including custom objects, Apex, Lightning Web Components (LWC), flows, validation rules, and other platform configuration across Sales & Service Cloud and any integrated products
• Architect, build, and maintain integrations between Salesforce and the broader GTM tech stack — including Outreach, Gong, MediaRadar, and other revenue-facing tools — ensuring clean, reliable data flow across systems
• Partner with Revenue Operations and Sales leadership to translate business requirements into scalable technical solutions, managing the full development lifecycle from scoping through deployment
• Govern data quality and integrity across the GTM stack, establishing standards for hygiene, deduplication, and taxonomy that support accurate reporting and forecasting
• Evaluate, implement, and optimize new GTM technologies, serving as the internal subject matter expert on tool selection, vendor management, and platform roadmap
• Proactively monitor platform health across the GTM tech stack, triaging and resolving issues as they arise and managing bug fixes through their full lifecycle from identification through resolution
• Partner with BI/Data teams to surface Salesforce data in downstream reporting tools (e.g., Snowflake, Omni), and support initiatives to connect BI tooling to CRM infrastructure

Benefits

• Medical, Dental & Vision Plans
• Unlimited PTO
• 401k w/ employer match

Salesforce Administration Required5+ years of hands-on Salesforce development experience, including custom objects, Apex, Lightning Web Components (LWC), flows, and REST/SOAP API integrationsBachelor’s degree in Computer Science, Information Systems, Business, or a related field required