Associate Creative Strategist: AI Powered Ad Growth

Phoenix Hydrogen; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

Phoenix Hydrogen is seeking an Associate Creative Strategist to scale performance creative for its brands, Phoenix and Raven. This hands-on, apprenticeship-style role lets you learn creative strategy in a fast-moving digital health company and see ideas tested across paid social.

Reporting to the Director of Creative Strategy, you’ll work with strategists to turn monthly plans into briefs, iterate on top ads, and pitch new concepts that launch monthly.

Qualifications

• 1–3 years of experience in a creative, advertising, content, or marketing role, or a strong portfolio with less experience.
• Portfolio or swipe file proving ad-landing instincts.
• Ability to turn one insight into different angles and explain the audience it targets.
• Comfort reading performance data and translating it into next steps.
• Strong writing: hooks, scripts, briefs that are clear and persuasive.
• Coachability and eagerness to learn a system from senior Strategists.

Responsibilities

• Write creative briefs from monthly plans: hypothesis, audience, angle, hooks, scripts, and visual direction.
• Own quick-turn iterations on proven winners with new hooks and formats.
• Pitch new concepts against audience personas and motivators.
• Refresh older winners and reduce ad fatigue.
• Research language and pain points from feedback and surveys to land ads.
• Maintain a swipe file of top ads and bring new editing styles to test.
• Collaborate with Video Editors, Designers, UGC Creators, and AI Specialists.
• QA assets for brand, quality, and compliance before going live.
• Document learnings: what worked, what didn’t, and next steps.
• Utilize AI tools to speed up research while keeping judgment yours.

Skills

Creativity

Advertising

Writing

Data interpretation

Portfolio

Tools

Foreplay

Job description

Phoenix Hydrogen is seeking an Associate Creative Strategist to scale performance creative for its brands, Phoenix and Raven. This hands-on, apprenticeship-style role lets you learn creative strategy in a fast-moving digital health company and see ideas tested across paid social.

Reporting to the Director of Creative Strategy, you’ll work with strategists to turn monthly plans into briefs, iterate on top ads, and pitch new concepts that launch monthly.