Associate Creative Strategist

Phoenix Hydrogen; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

Phoenix Hydrogen is seeking an Associate Creative Strategist to scale performance creative for its brands, Phoenix and Raven. This hands-on, apprenticeship-style role lets you learn creative strategy in a fast-moving digital health company and see ideas tested across paid social.

Reporting to the Director of Creative Strategy, you’ll work with strategists to turn monthly plans into briefs, iterate on top ads, and pitch new concepts that launch monthly.

Qualifications

• 1–3 years of experience in a creative, advertising, content, or marketing role, or a strong portfolio with less experience.
• Portfolio or swipe file proving ad-landing instincts.
• Ability to turn one insight into different angles and explain the audience it targets.
• Comfort reading performance data and translating it into next steps.
• Strong writing: hooks, scripts, briefs that are clear and persuasive.
• Coachability and eagerness to learn a system from senior Strategists.

Responsibilities

• Write creative briefs from monthly plans: hypothesis, audience, angle, hooks, scripts, and visual direction.
• Own quick-turn iterations on proven winners with new hooks and formats.
• Pitch new concepts against audience personas and motivators.
• Refresh older winners and reduce ad fatigue.
• Research language and pain points from feedback and surveys to land ads.
• Maintain a swipe file of top ads and bring new editing styles to test.
• Collaborate with Video Editors, Designers, UGC Creators, and AI Specialists.
• QA assets for brand, quality, and compliance before going live.
• Document learnings: what worked, what didn’t, and next steps.
• Utilize AI tools to speed up research while keeping judgment yours.

Skills

Creativity

Advertising

Writing

Data interpretation

Portfolio

Tools

Foreplay

Job description

About Phoenix

Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are. Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers. If you thrive where big ideas turn into real impact, you'll fit right in here. We're a team of creative problem-solvers who move deliberately and collaborate in person, because we think the best work happens that way. At Phoenix, you'll find autonomy over your work, people who care about each other's success, and a mission that's making healthcare better for Canadians.

About the role:

We’re looking for an Associate Creative Strategist to help us scale performance creative across both of our brands, Phoenix and Raven. This is a hands‑on, apprenticeship‑style role for someone who wants to learn creative strategy inside a fast‑moving, AI‑forward digital health company, and see their ideas tested across paid social for both of our brands, Phoenix and Raven.

Reporting to the Director of Creative Strategy, you’ll work day to day with Creative Strategists on each brand to turn monthly plans into briefs, iterate on our best‑performing ads, and pitch new concepts that go live every month. This role is open to any advertising background, whether that’s copywriting, design, social, content or strategy. Bring the instincts you have, and we’ll teach you our system for briefing, testing and iterating. Your ownership grows as your judgment does, with a path to Creative Strategist within 12–18 months.

What you'll do to support the company mission:

• Write creative briefs from Creative Strategy monthly plans: hypothesis, audience, angle, hooks, scripts, and visual direction.

• Own quick‑turn iterations on proven winners, including static briefs and fast variations with new hooks, formats and offers.

• Pitch new concepts against our audience personas and motivators, not only variations of what's already working.

• Bring ideas to refresh older winners and reduce ad fatigue.

• Dig into reviews, Reddit, comments, patient surveys and voice of patient research for the language and pain points that make ads land.

• Keep a swipe file of competitor and best‑in‑class DTC ads, and bring new editing styles, hook formats and creative trends to test.

• Work hands‑on with Video Editors, Graphic Designers, UGC Creators, and our AI Specialist: providing feedback on brief execution, sitting in on edit reviews, and supporting video shoots on set.

• QA checking assets for brand, quality, and compliance before they go live.

• Read results on your briefs and document your learnings: what won, what didn’t, and what to make next.

• Utilize AI tools to speed up research and analysis, while the insight and creative judgment stay yours.

What will help you succeed in this role:

• 1–3 years of experience in a creative, advertising, content, or marketing role, or a strong portfolio with less experience.

• Perspective on what makes an ad stop the scroll, and a portfolio or swipe file to prove it.

• Ability to turn one insight into different angles, and to explain why each one should work and the audience it targets.

• Comfortability reading performance data, such as ad‑level results in Meta Ads Manager, and communicating what to make next.

• Strong writing: hooks, scripts, and briefs that are clear and persuasive.

• Coachability: you’re ready to roll up your sleeves and want to learn a specific system from senior Strategists, all while remaining open to receive feedback on your work.

• Passion towards improving the Canadian healthcare experience and having a personal connection to the space.

• Nice to haves:

  • Experience with paid social platforms (Meta, TikTok, Reddit), ad research tools like Foreplay, or AI tools for research and ideation.

  • Québécois French Language proficiency.