Associate Creative Director

Critical Mass; Calgary; Hybrid; CAD 120,000 - 135,000; Full time

Benefits offered by this job

Maternity leave

Benefits package

Vacation and leave

Affinity groups

Learning programs

Employee discounts

Job summary

Critical Mass seeks a creative technologist who can turn ideas into working prototypes and demos, blending art direction with technical prototyping. You’ll concept, develop, and present across campaigns and product work, ensuring technology is integrated from the start.

The role demands hands-on prototyping, strong creative thinking, and fluency with vibe-coding tools. Experience in an agency environment and knowledge of AI creative tools across media are essential.

Qualifications

• Portfolio shows both strong creative thinking and built work.
• Campaign experience in an agency environment.
• Ability to integrate technology with ideas from the start.
• Hands-on prototyping and vibe-coding fluency.
• Familiar with AI creative tools across image, video, audio, and interactive.

Responsibilities

• You will produce campaign concepts and working prototypes, not just decks.
• You will develop proofs-of-concept and functional prototypes that demonstrate feasibility.
• You will collaborate with art directors and copywriters to push ideas forward.

Skills

Creative thinking

Prototyping

Concept development

Vibe-coding

AI tools knowledge

Tools

Claude/Code

ChatGPT/Codex

Job description

Job Description

You bring ideas to life before they’re ready to be a deck. You work in a creative pod concepting campaigns and promotions. The traditional dimensions of that work are real: strong craft, clear thinking, ideas that hold up under scrutiny. But what you bring that no one else in the pod does is the question “what else could this be?” You spin up a landing page to show how a campaign breathes in the wild. You build a demo of how a product experience might work inside a banner ad. You find a way to stretch an existing Adobe tool into something unexpected. Creative technology isn’t a layer you add to an idea after it’s formed: it’s how you think from the start.

Agency

Critical Mass

Job Function

Creative

Job Subfunction

Creative Direction

Job Description

You bring ideas to life before they’re ready to be a deck.

As art directors design and copywriters write, one of your mediums is code. You carry a full creative load — concepting, developing, presenting across Adobe’s campaign and product work — and you bring the same rigor your creative partners bring. What’s different is that when the team is figuring out how to express a concept, you’re the one who can make a version of it exist. Scrappily, quickly, real enough for someone to react to.

You Will

What You Produce - Campaign concepts and executions expressed as working prototypes, interactive demos, not just decks. A proof-of-concept that tests whether the technology will support the idea, and a functional prototype that shows what it looks and feels like. Traditional campaign work — concepting, presenting, iterating — at the level expected of any ACD on this team. The Standard - The clearest measure of this role: the ideas you bring couldn’t have been expressed any other way. The technology dimension should be integrated from the start — shaping what ideas you bring forward, how you express them, and what you push the team to consider. If you’re asking, “can we prototype this?” after the concept is approved, you’ve arrived too late. The question belongs in the briefing itself.

You Have

• A portfolio that demonstrates both strong creative thinking and things you’ve built — not one or the other.
• Campaign experience in an agency environment.
• The creative instinct to know when technology is serving an idea versus driving it.
• Hands‑on fluency with prototyping and vibe‑coding environments (Claude/Code, ChatGPT/Codex).
• Working knowledge of AI creative tools across image, video, audio, and interactive.

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise‑wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long‑term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

$120,000 - $135,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

$120,000 - $135,000