Associate Brand Manager

Kraft Heinz; Toronto; On-site; CAD 100,000 - 126,000; Full time

Job summary

A leading company in the food industry seeks an Associate Brand Manager to shape the future of a key brand. The successful candidate will lead strategic brand initiatives and manage cross-functional teams to drive growth and innovation in the Canadian market. With responsibilities spanning P&L management to executing comprehensive marketing campaigns, this role promises high visibility and ownership in a dynamic environment.

Benefits

Flexible work arrangements

Paid Time Off

Employee Family Assistance Program

Qualifications

• 3-5 years of proven experience in brand management or marketing.
• Demonstrated ability to lead multiple high-priority initiatives.

Responsibilities

• Drive the brand's 3-year strategic vision and manage P&L.
• Lead end-to-end development and execution of brand strategy.

Skills

Analytical mindset

Communication

Project management

Collaboration

Education

Bachelor's degree in Business, Marketing, or related field

Job description

Join to apply for the Associate Brand Manager role at Kraft Heinz

Help shape the future of one of Canada's most iconic brands! Philadelphia Cream Cheese is a category leader with deep roots and big ambitions. As an Associate Brand Manager (ABM), you'll be a leader in the business and play a key role in driving the future of this iconic brand in Canada. This is a high-impact, high-visibility role at the heart of our Canadian marketing team, offering real ownership, exciting challenges, and room to grow.

As an ABM, you'll have the opportunity to lead the brand in Canada, building and executing 3-year strategic plans that are tailored to the Canadian market. You'll manage the brand's P&L, lead cross-functional teams, and be at the center of everything from product innovation to go-to-market execution. With a core brand and healthy budgets, you'll have the resources to make a real impact. Plus, you'll be part of an ambitious marketing team that values new ideas, fast action, and recognizes great work.

What's on the menu?

• Drive the brand's 3-year strategic vision while maintaining excellence in day-to-day operations
• Lead end-to-end development and execution of brand strategy and annual business plans
• Own full P&L accountability and A&C budget allocation decisions
• Monitor and analyze key performance metrics (volume, revenue, market share) to develop data-driven growth initiatives
• Create and execute comprehensive marketing calendars and consumer campaigns
• Partner with omni team to develop compelling retail and in-store programs
• Lead Go-to-Market plans for innovations
• Drive product renovation projects to maintain brand relevance and competitiveness
• Build and maintain strong partnerships across Sales, Supply Chain, Finance and R&D teams
• Define consumer audiences and communication priorities
• All other duties, as assigned

Recipe for Success - apply now if this sounds like you!

• Bachelor's degree in Business, Marketing, or related field
• 3-5 years of proven experience in brand management or marketing
• Demonstrated ability to lead multiple high-priority initiatives while maintaining excellence in execution
• Strong analytical mindset with experience translating data into actionable insights (Nielsen IQ experience is a plus)
• Exceptional communication and project management skills with a track record of driving results
• Collaborative working style that inspires teams and builds strong partnerships
• Ability to thrive in a fast-paced environment while maintaining attention to detail
• Proven track record of taking ownership and driving initiatives from concept to completion

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range

$100,300.00 - $125,400.00

Bonus This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs
• Financial - Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks

Location(s)

Toronto - Queen's Quay - Headquarters

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries
• Food and Beverage Services, Manufacturing, and Food and Beverage Manufacturing

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