Associate brand manager

Yoplait Liberté; Montreal; Híbrido; CAD 60.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Group insurance paid by employer

Employee Assistance Program

RRSP/DPSP with employer contributions

Telemedicine services

Parental leave benefits

Professional development

Transit-accessible offices

Descripción de la vacante

Yoplait Liberté Canada in Montreal seeks an Associate Brand Manager to drive growth for Liberté and support innovative marketing strategies. You will work with the Brand Manager and Commercial Team to help plan, launch, and evaluate initiatives in a fast-paced environment.

The role requires 2+ years in marketing (FMCG preferred), strong data interpretation skills, and bilingual French/English communication.

Formación

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum 2 years experience in a similar marketing role, preferably FMCG.
• Strong analytical skills and ability to interpret data.
• Proficiency in Excel and PowerPoint; SAP experience is a plus.
• Knowledge of the Canadian market and bilingual in French/English.

Responsabilidades

• Partner with Brand Manager to develop growth strategies and awareness.
• Analyze market trends and consumer behavior to identify opportunities.
• Collaborate with commercial teams to support growth and engagement.
• Plan and manage new product launches and renovations, ensuring market execution.
• Analyze brand performance using sales data and market research.

Conocimientos

Analytical skills

Bilingual English/French

Communication

Educación

Bachelor's degree in Marketing/Communications/Business

Herramientas

Excel

PowerPoint

ERP/CRM systems

SAP

Descripción del empleo

A proudly Canadian company, Yoplait Liberté has been producing yogurts made with fresh, high-quality milk from local farms for over 50 years. Among our iconic brands: Liberté, born in Montréal in 1936, and Yoplait, which arrived in Canada in 1971.

What we offer

• Exciting projects within a growing company undergoing transformation

• Flexibility through a hybrid work environment that is people-focused and supportive

• Recognition of relevant years of experience for vacation entitlement calculations

• Comprehensive group insurance fully paid by the employer, along with an Employee Assistance Program (EAP)

• A retirement savings program (RRSP and DPSP) with employer contributions because we invest in your future

• Access to telemedicine services

• Enhanced parental leave benefits

• Meaningful opportunities for continuous learning and professional development

• Modern offices conveniently accessible by public transit, with a welcoming atmosphere (breakfast options, collaborative spaces, café, and restaurant in the same building)

• The pride of contributing to iconic brands that have been part of Canadian households for decades

• An award-winning culture: Yoplait Liberté Canada was recognized as a 2026 Canadian Grocer Impact Awards winner in the Employee Support category

• A true entrepreneurial environment where initiative, bold ideas, and creativity are valued

This position is based in our downtown Montreal office.

Your role

The Associate Brand Manager plays a key role in supporting the development and management of strategic brands within the company's portfolio. Working closely with the Brand Manager and the Commercial Team, you will contribute to building the growth plan for the Liberté brand, support the implementation of innovative marketing strategies, help lead product launch initiatives, and analyze brand performance in a fast-paced environment.

What you will accomplish daily

Brand Strategy Support

• Partner with the Brand Manager to develop marketing strategies that drive brand growth and awareness

• Analyze market trends and consumer behavior to identify growth opportunities

• Collaborate with commercial teams to support opportunity acquisition, engagement, and progression to accelerate business growth

Marketing Project Management

• Plan and manage new product launches and product renovation initiatives, ensuring successful market execution

Performance Analysis & Monitoring

• Analyze brand performance using sales data, market research, and analytical tools (e.g., Nielsen)

• Conduct competitive intelligence to identify market opportunities and anticipate industry trends

Day-to-Day Operational Management

• Collaborate with cross-functional teams including Sales, R&D, Operations, Finance, and Procurement to ensure project quality and alignment

• Assist in the development of promotional materials such as brochures, product sheets, coupons, and more

• Support the Brand Manager with marketing-related administrative activities, including budget and vendor management
  

What you need to join our team

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field

• Minimum of 2 years of experience in a similar marketing role, ideally within the food manufacturing or FMCG (Fast-Moving Consumer Goods) industry

• Strong analytical skills with the ability to interpret both quantitative and qualitative data

• Proficiency in Excel, PowerPoint, and ERP/CRM systems; SAP experience is considered an asset

• Knowledge of the Canadian market, including consumer behavior and labeling regulations

• Excellent written and verbal communication skills in both French and English
  

Want to be part of a company that has both flavour… and purpose?

General Skills