Brand Growth Associate – Launch & Strategy

Yoplait Liberté Canada; Montreal; Hybrid; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid work

Group insurance paid by employer

Employee Assistance Program

RRSP/DPSP with employer contributions

Telemedicine services

Parental leave benefits

Professional development

Transit-accessible offices

Job summary

Yoplait Liberté Canada in Montreal seeks an Associate Brand Manager to drive growth for Liberté and support innovative marketing strategies. You will work with the Brand Manager and Commercial Team to help plan, launch, and evaluate initiatives in a fast-paced environment.

The role requires 2+ years in marketing (FMCG preferred), strong data interpretation skills, and bilingual French/English communication.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum 2 years experience in a similar marketing role, preferably FMCG.
• Strong analytical skills and ability to interpret data.
• Proficiency in Excel and PowerPoint; SAP experience is a plus.
• Knowledge of the Canadian market and bilingual in French/English.

Responsibilities

• Partner with Brand Manager to develop growth strategies and awareness.
• Analyze market trends and consumer behavior to identify opportunities.
• Collaborate with commercial teams to support growth and engagement.
• Plan and manage new product launches and renovations, ensuring market execution.
• Analyze brand performance using sales data and market research.

Skills

Analytical skills

Bilingual English/French

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Excel

PowerPoint

ERP/CRM systems

SAP

Job description

Yoplait Liberté Canada in Montreal seeks an Associate Brand Manager to drive growth for Liberté and support innovative marketing strategies. You will work with the Brand Manager and Commercial Team to help plan, launch, and evaluate initiatives in a fast-paced environment.

The role requires 2+ years in marketing (FMCG preferred), strong data interpretation skills, and bilingual French/English communication.