Associate Brand Manager

The Crump Group, Inc.; Mississauga; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Paid time off

Flexible hours

Employee discount

Onsite parking

Job summary

The Crump Group, Inc. is seeking an Associate Brand Manager to build broad brand-marketing experience across Caledon Farms, Crumps Naturals, and Dog Delights.

You will partner with an experienced team of marketers, R&D, and agencies to drive the business through strong brand-building and consumer-centric innovation. You will support thinking and execution on marketing elements across brands, contributing to product launches, packaging, and consumer programs.

Qualifications

• 2–3 years of Associate Brand Management or related marketing experience.
• Undergraduate or Master's degree in Business, Marketing, or related field.
• Strong business acumen with high accuracy and attention to detail.
• Ability to manage multiple priorities across brands.”

Responsibilities

• Support development of brand strategy recommendations grounded in consumer insights across multiple brands.
• Assist in assessing brand performance and identify growth opportunities.
• Support agencies and internal stakeholders in creating and executing integrated marketing programs.
• Support portfolio growth and annual business planning and growth projections.
• Monitor project expenses to ensure on-time and on-budget delivery.
• Collaborate with R&D and Innovation teams on consumer-driven opportunities.

Skills

Brand management

Analytical skills

Time management

Cross-functional collaboration

Education

Business/Marketing degree

Tools

Microsoft Office

Job description

• About Salary Range: We are committed to fostering an inclusive, equitable, and transparent approach to compensation. This role is aligned to the posted salary range, and all offers are made within that range. When determining compensation, we thoughtfully consider the responsibilities of the role, internal equity, and market context, while valuing the diverse experiences, skills, and perspectives everyone brings. Our goal is to ensure fair, consistent, and meaningful offers that recognize both the role and the person.
• Vacancy Status: This is an active permanent opportunity, and we are looking to welcome a long‑term team member who is eager to grow and make an impact
• Start Date: ASAP

About Us:

At The Crump Group, our passion for pets isn’t just what we doit’s who we are. For over 20 years, we’ve been creating simple, wholesome, all natural treats that pets love and that pet parents trust. What started in a family garage has grown into a proudly family-led, award-winning company with more than 150 employees across North America. Today, our brands Crumps Naturals, Caledon Farms, and Dog Delights are helping shape the future of all-natural pet nutrition as we work toward becoming North America’s leading pet treat company.

Recognized as one of Canada’s Best Managed Companies, we are driven by more than just growth we’re driven by people. When you join our team, you become part of a team that cares about what we do and how we do it. We believe in creating a workplace where you can grow your career, share your ideas, and make a real impact.

Here, your work matters. Your voice is heard. Your contributions help bring better, healthier products to pets and families every day.

If you’re looking to be part of a purpose driven, fast-growing company where passion meets opportunity, Crumps is the place for you.

Role Overview

Associate Brand Manager role offers a distinctive opportunity to build broad brand-marketing experience by supporting multiple brands rather than owning just one. Working across Caledon Farms, Crumps' Naturals, and Dog Delights, you will partner with an experienced team of marketers, R&D, and agency partners to help drive the business forward through strong brand-building, consumer-centric innovation, and integrated business planning. As a developing marketer, you will support the thinking and execution of specific elements of the marketing mix and the portfolio's priority projects, flexing your focus across brands based on where support is needed most. You are building a strong marketing technical skill set and will work cross-functionally to help bring winning new products, packaging, and consumer programs to market.

Key Responsibilities

• Support the development of brand strategy recommendations grounded in consumer insights, including target audience, positioning, and objectives across Caledon Farms, Crumps' Naturals, and Dog Delights.
• Assist in assessing brand performance and identifying growth opportunities and actionable insights across the portfolio.
• Support agencies and internal stakeholders in the creation and execution of integrated marketing programs, including consumer promotions, digital content, partnership initiatives, packaging design, and in-store point-of-purchase (POP) materials.
• Support the identification of portfolio growth and optimization opportunities and contribute to annual business planning and growth projections.
• Monitor and communicate project expenses to help ensure initiatives are delivered on time and within budget.
• Proactively manage priorities and communicate capacity across Caledon Farms, Crumps' Naturals, and Dog Delights, escalating competing priorities when necessary.
• Collaborate with R&D and Innovation teams to support a consumer-driven innovation pipeline and identify opportunities based on market trends and consumer insights.
• Support cross-functional teams in bringing new product, packaging, and renovation initiatives to market across the portfolio.

Recipe for Success

• 2-3 years of Associate Brand Management, Assistant Brand Management, or related marketing experience, preferably within a Consumer Packaged Goods (CPG) environment (including co-op and internship experience).
• Undergraduate or Master's degree in Business, Marketing, or a related field.
• Strong business acumen and analytical skills with a high degree of accuracy and attention to detail.
• Ability to manage multiple priorities across brands while maintaining strong organization and time-management skills.
• Proven ability to successfully manage fast-paced projects from inception to completion, often across multiple brands simultaneously.
• Strong written, verbal, and presentation skills with the ability to communicate effectively to different audiences.
• Ability to build collaborative relationships and work cross-functionally to achieve business objectives.
• Results-oriented, proactive, and adaptable, with the ability to work independently in a dynamic, multi-brand environment.
• Advanced proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.

Why Work With Us:

Join a team that values people, growth, and a positive workplace culture. We are proud to be recognized as one of Canada’s Best Managed Companies, reflecting our commitment to excellence, innovation, and employee satisfaction. We offer:

• Competitive salary with performance-based incentives
• PTO: vacation, sick days, personal days, parental leave top-up
• Flexible hours, including summer hours, holiday hours and core working hours
• A collaborative and supportive work environment
• Opportunities for career growth and development
• Employee Assistance Program (EAP)
• Employee discount programs, including Perkopolis and GoodLife Fitness
• Tuition reimbursement program with unlimited learning through Udemy
• Employee referral bonus program
• Free onsite parking
• Casual dress code
• Social committee with monthly engagement activities
• Monthly town halls with quarterly lunches
• Anonymous employee engagement surveys
• Dog-friendly office with free treats!

The Crump Group is committed to fostering a diverse, inclusive, and equitable workplace where everyone feels respected, valued, and supported. We are dedicated to providing an accessible, barrier-free recruitment experience in accordance with the Ontario Human Rights Code and AODA. If you require accommodation at any stage of the process, we are happy to support you, Please contact us at [e-mail].

As a family-led organization, we welcome candidates from all backgrounds and encourage you to apply even if you don’t meet every requirement. We value unique perspectives and experiences that help us grow stronger as a team.

Please note that we do not use AI in our recruitment process every application is thoughtfully reviewed by our team. While we thank all applicants for their interest, only those selected for an interview will be contacted. Successful candidates may be required to complete a background check.