Assistant Store Manager - LAURA PLUS

Laura Canada; Calgary; On-site; CAD 40,000 - 60,000; Full time

Job summary

Join a forward-thinking family-owned retailer that champions women's fashion and customer service excellence. As a key leader, you will inspire your team to deliver outstanding customer experiences while fostering a vibrant and enjoyable store environment. Your role will involve coaching, developing talent, and ensuring the team meets financial objectives. With a focus on fashion and service, this position offers an exciting opportunity to make a significant impact in a dynamic retail setting. If you have a passion for fashion and a knack for leadership, this could be the perfect fit for you.

Qualifications

• 2+ years of leadership experience with a focus on coaching and development.
• Strong problem-solving skills and ability to motivate a team.

Responsibilities

• Coaching team members to maintain high customer service standards.
• Monitoring sales floor performance and customer traffic trends.
• Participating in recruiting and onboarding new Sales Associates.

Skills

Customer Service

Leadership

Coaching

Problem-Solving

Fashion Knowledge

Job description

Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and distribute quality apparel across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 locations and two online stores. We attribute our success to the unwavering commitment of our team to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.

At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.

Job Description

1. Coaching and Development

• Observes and coaches team members’ behaviors to maintain high standards of customer service and product knowledge.
• Develops and trains team members on exemplary customer service as per Company standards.
• Trains team members on new arrivals, product knowledge, and current fashion trends.
• Acts as a role model in catering to the customers’ unique needs and meets management contribution standards.
• Conducts SPA weekly.
• Promotes the website, store CRM, loyalty programs, marketing initiatives, and direct ship options.
• Fosters a vibrant, fun, energetic, and enjoyable store environment.

2. Customer Service

• Demonstrates excellent floor leadership, maintaining control of the sales floor and monitoring segment accountability results.
• Monitors traffic trends and reacts promptly.
• Builds and maintains a personal clientele using Laura Canada’s tools, encouraging team members to do the same.
• Shares knowledge on current fashion trends, product, and customer needs to demonstrate strong wardrobing skills.

3. Store Performance

Contributes to achieving key financial objectives such as closing ratio and hours worked.

4. People Management

• Participates in recruiting top talent using all company recruitment tools.
• Maintains a high-performing team through assessment, coaching, and performance evaluations.
• Addresses team members’ issues and manages underperformance promptly, utilizing company resources and documentation.
• Delegates responsibilities appropriately to Sales Associates.
• Ensures successful onboarding and integration of new Sales Associates with orientation, feedback, and reviews.
• Supports team members’ career development and skill enhancement in partnership with management.
• Ensures team compliance with company policies and procedures, including dress code, loss prevention, health & safety, and HR policies.
• Acts as a backup to the Store Manager.

Qualifications

• Passion for fashion and customer service that is contagious.
• At least 2 years of leadership experience and a passion for coaching and developing others.
• Proficient in delegation and follow-up.
• Ability to create a motivating work environment focused on learning and growth.
• Strong problem-solving skills.
• Demonstrates initiative continuously.
• Open to feedback and implements changes promptly.