Assistant Store Manager - LAURA PLUS

Laura Canada; Calgary; On-site; CAD 40,000 - 70,000; Full time

Job summary

An iconic family-owned retailer is seeking a passionate leader to enhance customer experiences and drive sales in a vibrant store environment. This role focuses on coaching and developing team members, ensuring high standards of service, and contributing to financial objectives. The ideal candidate will have a strong background in leadership within retail, a love for fashion, and a commitment to fostering a positive workplace culture. Join a company that values integrity, teamwork, and performance, and make a significant impact on both customers and team members.

Qualifications

• Minimum 2 years experience in a leadership role with a passion for coaching.
• Ability to create a positive work environment and motivate team members.

Responsibilities

• Coach team members to maintain high standards of customer service.
• Monitor sales floor operations and maintain customer service standards.
• Participate in recruiting and onboarding top talent.

Skills

Coaching

Customer Service

Leadership

Problem-Solving

Delegation

Job description

Company Description

Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market, and distribute quality apparel across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 locations and two online stores. Our success is attributed to our team's commitment to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.

At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.

Job Description

• Coaching and Development
• Observe and coach team members’ behaviors to maintain high standards of customer service and product knowledge.
• Develop and train team members on exemplary customer service as per Company standards.
• Train team members on new arrivals, product knowledge, and current fashion trends.
• Act as a role model in catering to the customers’ unique needs and meet management contribution standards.
• Conduct SPA weekly.
• Promote the website, store CRM, loyalty programs, marketing initiatives, and direct ship.
• Foster a vibrant, fun, energetic, and enjoyable store environment.

Customer Service

• Demonstrate excellent floor leadership and maintain control of the sales floor (customer service standards, fitting rooms, zone coverage, cash desk area) and monitor segment accountability results.
• Monitor traffic trends and react in a timely manner.
• Build and maintain a personal clientele using Laura Canada’s tools, ensuring all Sales Associates do the same.
• Share knowledge on current fashion trends, product, and customers’ needs to demonstrate strong wardrobing skills.

Store Performance

Contribute to achieving key financial objectives such as sales, closing ratio, hours, shrink, dollars per transaction, and units per transaction.

People Management

• Participate in recruiting top talent using all Company recruitment tools.
• Maintain a high-performing team through assessment, coaching, and performance evaluation of Sales Associates.
• Resolve team members’ issues and address underperformance promptly, utilizing Company resources and documentation.
• Delegate responsibilities appropriately to Sales Associates.
• Ensure successful onboarding of new Sales Associates through orientation, feedback, and reviews.
• Understand team members’ career ambitions and collaborate with Management to develop skills.
• Ensure compliance with all Company policies and procedures (e.g., Dress Code, Loss Prevention, Health & Safety, Human Resources).
• Act as a back-up to the Store Manager.

Qualifications

• Passion for fashion and customer service.
• Minimum of 2 years experience in a leadership role, with a passion for coaching and developing others.
• Proficient in delegation and follow-up.
• Ability to create a positive work environment that motivates team members to learn and grow.
• Excellent problem-solving skills.
• Demonstrates initiative consistently.
• Open to feedback and implements changes promptly.