Assistant Store Manager - LAURA PLUS

Laura Canada Inc.; Calgary; On-site; CAD 40,000 - 70,000; Full time

Job summary

An iconic family-owned retailer is seeking a passionate leader to enhance customer experiences and develop team members. This role focuses on coaching, customer service excellence, and achieving key financial goals. You'll inspire a vibrant store environment while ensuring compliance with company policies. Join a dedicated team committed to delivering outstanding service and fostering a positive workplace culture. If you have a passion for fashion and leadership, this is the perfect opportunity to make a significant impact in a dynamic retail setting.

Qualifications

• 2+ years of leadership experience in retail with a focus on coaching.
• Strong ability to create a motivating work environment.

Responsibilities

• Coach team members to maintain high customer service standards.
• Monitor sales floor areas and maintain customer service excellence.
• Participate in recruiting and onboarding new team members.

Skills

Leadership

Coaching

Customer Service

Problem Solving

Delegation

Job description

Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and distribute quality apparel across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 locations and two online stores. We attribute our success to the unwavering commitment of our team to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.

At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.

Job Description

1. Coaching and Development

• Observe and coach team members’ behaviors to maintain high standards of customer service and product knowledge.
• Develop and train team members on exemplary customer service as per Company standards.
• Train team members on new arrivals, product knowledge, and current fashion trends.
• Act as a role model in catering to customers’ unique needs and meet management contribution standards.
• Conduct weekly SPA sessions.
• Promote the website, store CRM, loyalty programs, marketing initiatives, and direct ship options.
• Foster a vibrant, fun, energetic, and enjoyable store environment.

2. Customer Service

• Demonstrate excellent floor leadership and control of sales floor areas such as customer service, fitting rooms, zone coverage, and cash desk, monitoring segment accountability results.
• Monitor traffic trends and react promptly.
• Build and maintain a personal clientele using Laura Canada’s tools and ensure team members do the same.
• Share knowledge on current fashion trends, products, and customers’ needs to demonstrate strong wardrobing skills.

3. Store Performance

Contribute to achieving all key financial objectives, including:

• Closing ratio
• Hours worked

4. People Management

• Participate in recruiting top talent using all Company recruitment tools.
• Maintain a high-performing team through assessment, coaching, and performance evaluation.
• Identify and resolve team members’ issues and address underperformance promptly, utilizing company resources and documentation (PCP, SOD, NC, etc.).
• Delegate responsibilities appropriately to Sales Associates.
• Ensure successful onboarding of new Sales Associates through orientation, feedback, and 3-month reviews.
• Understand team members’ career goals and collaborate with management to develop necessary skills.
• Ensure team compliance with all company policies and procedures, including dress code, loss prevention, health & safety, and HR policies.
• Act as a backup to the Store Manager.

Qualifications

• Passion for fashion and customer service.
• At least 2 years of leadership experience and a passion for coaching and development.
• Proficient in delegation and follow-up.
• Able to create a positive, motivating work environment.
• Excellent problem-solving skills.
• Demonstrates initiative consistently.
• Open to feedback and adaptable to change.