Assistant Marketing Manager (Starbucks at Home)

Nestlé SA; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Nestlé Canada is seeking an Assistant Marketing Manager for the Starbucks at Home portfolio. In this role, you will manage marketing strategies and product launches, utilizing your analytical and creative skills to enhance brand presence. An ideal candidate will have a degree in Business or Marketing and a minimum of two years of marketing experience, with a strong preference for CPG background. This hybrid position offers a supportive work culture with extensive opportunities for personal and professional development.

Benefits

Health and Dental benefits

Company matched pension plan

Three weeks of Vacation

Flexible work arrangements

Training and development programs

Tuition Reimbursement

Gender affirmation benefits

Fertility Services and Surrogacy Medical Coverage

Adoption benefits

Discount Company store access

Qualifications

• A minimum of 2 years of marketing experience required.
• CPG experience is strongly preferred.
• Must manage change in a fast-paced environment.

Responsibilities

• Manage packaging, pricing, promotional, merchandising strategies for Starbucks by Nespresso.
• Leverage market data to recommend marketing strategies for the 18-month plan.
• Manage end-to-end execution of key innovation projects.

Skills

Analytical skills

Communication skills

Creativity

Problem-solving

Self-motivated

Education

University degree in Business or Marketing

Tools

MS Word

Excel

PowerPoint

Outlook

Job description

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Assistant Marketing Manager (Starbucks at Home)

Position Snapshot

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8

Hybrid

A little bit about us

While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:

You will play a pivotal role in enhancing and expanding the Starbucks portfolio, focusing on projects like Starbucks by Nespresso and Front-End Innovation. This position offers a unique opportunity to develop strategic recommendations, drive product launches, and collaborate with diverse stakeholders, all while deepening your expertise in brand building within the Coffee Category.

A day in the life:

• Manage packaging, pricing, promotional, merchandising and distribution strategies for the Starbucks by Nespresso range within the Starbucks at Home Portfolio.
• Leverage brand, consumer and marketplace data to recommend marketing strategies and activities for the 18-month brand plan (aligned with the 3-year brand roadmap)
• Manage the end-to-end execution of key innovation and renovation projects by collaborating with various stakeholders to ensure excellence, overseeing all launch-related initiatives and communications, while also supporting the long-term Front-End Innovation (FEI) pipeline and assessing new platforms for the Canadian market.
• Manage Masterbrand and launch-specific communication planning and execution in collaboration with internal and external agencies and PR partners, while supporting creative/media briefing and plan development to ensure alignment with brand guardrails and effective tracking of KPIs.
• Provide fact-based analytical information to support consumer and customer initiatives and to drive portfolio profitability and growth.
• Conduct monthly brand and competitive performance reviews, analyzing category dynamics and business health using tools like Nielsen. Support team processes including budget management and priority status meetings.

Role Requirements

• University degree in Business or Marketing, and equivalent experience.
• A minimum of 2 years of marketing experience required. CPG experience is strongly preferred.
• Must be able to manage change and evolve in a fast-paced dynamic and matrix environment.
• Proficient computer literacy: MS Word, Excel, PowerPoint, Outlook and other MS applications.

Preferred Skills

• Field sales experience and understanding of commercialization process within CPG with ability to leverage Nestlé processes, resources and environment.
• Self-motivated, curious, results-focused, strong analytical & communication skills, entrepreneurial spirit, creative thinker, and innovative problem solver.
• Passionate to build and grow brands, with ‘can-do’ attitude and a willingness to challenge status quo.
• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.