Assistant Manager, Growth Marketing - Thai Express

MTY Food Group; Richmond Hill; On-site; CAD 85,000 - 120,000; Full time

Job summary

MTY Food Group in Canada is seeking a Marketing Operations professional to own the full lifecycle of initiatives from planning through execution and optimization.

You will translate direction into clear plans, manage timelines and stakeholders, and continuously test and improve performance to drive growth across channels.

Qualifications

• 4 to 6 years of experience in growth marketing, performance marketing, or marketing operations.
• Demonstrated ability to manage complex, multi-faceted initiatives end to end.
• Strong sense of ownership and accountability.
• Highly organized with strong attention to detail.
• Comfortable working across multiple stakeholders and priorities.
• Data-informed, with a focus on continuous improvement.

Responsibilities

• Own the full lifecycle of initiatives from planning through execution and optimization, ensuring seamless delivery across all touchpoints.
• Translate direction into clear plans and ensure initiatives are executed with structure, consistency, and attention to detail.
• Define success at the outset, review outcomes, and adjust based on performance.
• Apply learnings to future initiatives to improve efficiency and impact.
• Collaborate with internal stakeholders and external partners to stay aligned and move priorities.

Skills

Growth marketing

Performance marketing

Marketing operations

Job description

WHAT THIS ROLE FOCUSES ON

This role supports the full lifecycle of marketing initiatives, from planning through execution and ongoing refinement.

It involves coordinating timelines, deliverables, and stakeholders to ensure work is delivered clearly and consistently. A key part of the role is maintaining a strong understanding of performance, identifying opportunities for improvement, and applying those learnings to future initiatives.

Over time, this role contributes to stronger ways of working by helping marketing execution become more efficient, predictable, and effective.

KEY AREAS OF FOCUS

Execution and Delivery Excellence

Own the full lifecycle of initiatives from planning through execution and optimization, ensuring seamless delivery across all touchpoints.

Execution - Translate direction into clear plans and ensure initiatives are executed with structure, consistency, and attention to detail. This includes maintaining alignment across teams, managing timelines, and ensuring deliverables meet a high standard of quality.

Performance - A core part of the role is maintaining a results-oriented mindset. This includes helping define success at the outset, reviewing outcomes, and making thoughtful adjustments based on what the work is showing

Optimization and Learning - This role brings a continuous improvement lens to marketing execution. That means looking for opportunities to test, refine, and strengthen work over time, while ensuring learnings are captured and applied in a practical way

Collaboration - The role works closely with internal stakeholders and external partners to keep work aligned and moving. Clear communication, coordination, and the ability to navigate multiple priorities are important to success

What Success Looks Like

Success in this role is reflected in the quality, consistency, and effectiveness of the work delivered.

Initiatives move forward with clarity and organization. Execution is reliable and well managed. Teams and partners are aligned on priorities and timelines. Over time, work becomes more efficient, insights are applied more consistently, and results continue to improve.

PROFILE

The ideal candidate brings a blend of organization, curiosity, good judgment, and marketing experience.

You are detail-oriented, thoughtful in how you approach execution, and comfortable managing timelines, deliverables, and stakeholder relationships. You have an interest in understanding what drives performance and enjoy improving how work comes together over time.

• 4 to 6 years of experience in growth marketing, performance marketing, or marketing operations
• Demonstrated ability to manage complex, multi-faceted initiatives end to end
• Strong sense of ownership and accountability
• Highly organized with strong attention to detail
• Comfortable working across multiple stakeholders and priorities
• Data-informed, with a focus on continuous improvement

WHY THIS ROLE IS EXCITING

This is an opportunity to work across a broad range of marketing initiatives and play a meaningful role in how marketing comes to life across the business.

The role offers exposure to both strategic direction and day-to-day execution, along with the opportunity to contribute to stronger processes, better outcomes, and continuous improvement over time. It is well suited to someone who enjoys bringing structure to complexity and takes pride in delivering high-quality work.

• You are building and shaping how marketing execution operates
• You have full ownership over initiatives and their outcomes
• Your work directly impacts business growth and performance
• You operate in a dynamic environment where you can create structure and clarity
• You continuously test, learn, and improve how work is executed