Area Sales Manager

MacDonald Search Group; Edmonton; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Bonus

Car allowance

Benefits

Job summary

MacDonald Search Group seeks an Area Sales Manager to grow a premium beverage portfolio across Edmonton and adjacent markets. This hands-on, field-based role focuses on opening doors, building relationships and converting conversations into orders.

Ideal candidates bring 1–2 years outside beverage sales, a track record of account development, and the ability to travel throughout the territory, with a valid driver's license. Competitive salary with bonus and benefits.

Qualifications

• Outside sales experience in beverages or consumer packaged goods.
• Proven record of developing accounts and meeting sales targets.
• Strong communication, professional presence and ability to represent premium brands.
• Proficient in MS Office and CRM tools; EZ Focus a plus.
• Post-secondary education or equivalent experience.

Responsibilities

• Own territory and maintain a disciplined call schedule across Edmonton and nearby markets.
• Build relationships with key accounts, retailers, restaurants and hospitality clients.
• Win new business through prospecting, in-person visits and presentations.
• Expand product distribution and secure displays and menu placements.
• Deliver product education and sampling programs to build knowledge and demand.
• Represent the portfolio at trade shows and customer events.

Skills

Outside sales

Relationship building

Prospecting

Communication skills

Time management

Travel readiness

Education

Post-secondary education

Tools

CRM tools

EZ Focus

Microsoft Office

Job description

Edmonton, Alberta | Territory extending west to Jasper and east to Lloydminster

Our client is seeking an Area Sales Manager to grow a portfolio of premium beverage brands across the Edmonton region extending west to Jasper and East to Lloydminster. This is a hands‑on, field‑based role for someone who enjoys opening doors, building relationships and turning a good sales conversation into lasting business.

You bring energy, polished professionalism and a straightforward sales ethic: get out in front of customers, know your products, follow through on commitments and earn the next order. Foundational experience with beverage companies like Coca-Cola, PepsiCo, Labatt, Molson, or another established beverage supplier would be a strong fit.

Reporting to the Alberta Field Sales Manager, you will manage existing accounts, develop new distribution opportunities and execute brand‑building programs across retail and hospitality customers.

Some of what you will do in this role includes:

• Own your territory, building a disciplined call schedule across Edmonton and surrounding urban and rural markets.
• Grow relationships with key accounts and independent retailers, restaurants, hotels and other hospitality customers.
• Win new business through prospecting, in‑person visits, persuasive presentations and consistent follow‑up.
• Expand product distribution, secure displays and menu placements, and improve shelf presence and brand visibility.
• Deliver product education and sampling programs that build customer knowledge and consumer interest.
• Represent the portfolio at trade shows, community events and customer promotions.
• Use sales data and CRM reporting to identify opportunities, track account performance and prioritize your efforts.
• Manage promotional, travel and entertainment budgets with sound judgment and a focus on return on investment.
• Stay informed about market trends, competitor activity and customer needs.

You should have the following in your background to apply:

• At least one to two years of outside sales experience, ideally in beverages or consumer packaged goods.
• A track record of developing accounts, winning distribution and delivering against sales targets.
• A proactive approach to prospecting and the persistence to turn introductions into productive customer relationships.
• Professional presence, strong communication skills and the ability to represent premium brands confidently.
• Strong organization and time management, with the discipline to plan your week and follow through without close supervision.
• Commercial judgment, negotiating skills and comfort working with sales reports and budgets.
• Proficiency in Microsoft Office and CRM tools; experience with EZ Focus would be an asset.
• Post‑secondary education or an equivalent combination of education and relevant experience.
• A valid driver’s licence and the ability to travel throughout the territory, including occasional evening and weekend commitments.

What’s in it for me?

• Ownership of an established territory with opportunities to develop new business.
• The opportunity to represent a portfolio of premium beverage brands.
• A varied, customer‑facing role that combines sales, relationship development and brand building.
• The autonomy to organize your territory and make a direct contribution to its growth.
• Salary in the mid $70's plus bonus, car allowance, benefits.

MacDonald Search Group is committed to building diverse, high‑performing teams. We welcome applications from qualified candidates of all backgrounds.