Area Sales Manager

Volkswagen Group Services GmbH; Ajax; Hybrid; CAD 105,000 - 123,000; Full time

Benefits offered by this job

Health Insurance Coverage

Retirement Plan

Bonus & Merit Program

Tuition Reimbursement

Hybrid work environment

Volunteer Days

Job summary

Volkswagen Group Canada, Inc. in Ajax, Ontario, seeks an Area Sales Manager to lead dealer relationships, develop and monitor vehicle sales programs, and forecast inventory to meet targets.

The role requires 3+ years in automotive sales, leadership experience, and fluency in French and English. Travel 25–40% and a hybrid work model are expected; comprehensive benefits are offered.

Qualifications

• Bachelor’s Degree in Commerce or Business preferred.
• 3+ years of Sales Experience (Retail or Wholesale).
• 3+ years of Supervisory Experience preferred.
• 3+ years automotive industry sales experience.
• Fluent in French and English.

Responsibilities

• Develop, implement and adjust Area and Dealer Business plans to achieve critical targets.
• Directs all aspects of the Dealer’s new and used vehicle operations to deliver upon corporate objectives.
• Establishes strategy and initiates tactics with Dealer management on inventory and sales analysis to predict needs.
• Responsible for effective pipeline inventory management including monthly production allocation coverage.
• Manages and directs administration tasks related to new and used vehicle sales through Ajax support staff.
• Responsible for accurate sales forecasting and timely market intelligence.
• Development and implementation of effective tactical support programs/contests to achieve sales objectives.
• Directs and leads all process improvements to deliver a high degree of customer satisfaction and loyalty.
• Establish and implement action plans to achieve desired objectives.
• Assists Dealers with personnel planning for their new and used sales departments.
• Responsible for implementing business plans with short and long term strategies to address dealership operation shortcomings.
• Initiates analysis to determine Dealer sales performance and addresses shortcomings with development initiatives.
• Ensure Area Dealers meet all training and certification requirements.

Skills

Automotive sales

Sales strategy

Communication

Presentation

Team player

Change leadership

Negotiation

Time management

Bilingual (French & English)

Travel readiness

Education

Bachelor’s degree in Commerce or Business

Job description

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It’s more than just a career; it’s a passion. While we love our vehicles, we recognize that it’s the people behindthem who truly make them exceptional. We cherish our open and speak-up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team.

At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within adynamic and engaging environment. Our shared goal across all departments and brands is to uphold superiorstandards and provide a consistent, outstanding brand experience.

Why Join Us?

• Competitive compensation and comprehensive benefits
• Opportunities for growth and development
• A flexible, collaborative work culture
• The chance to work with innovative Volkswagen and Audi vehicles

Bring your passion and ideas to a team that’s shaping the future of mobility. Apply today and drive your career forward with Volkswagen Group Canada, Inc.

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Position Overview

The Area Sales Manager role is the primary contact for Dealer principals and key dealership managers to lead andmanage change within the dealership toward the fulfillment of the Volkswagen critical targets. Under the directionof the National Manager, Sales, the Area Sales Manager is responsible for providing virtual support to all aspectsin the development, and monitoring of the Area's new and used vehicle sales programs, and vehicle forecastingand allocations consistent with the achievement of our critical targets.

The successful candidate will be responsible for identifying customer needs, presenting suitable solutions, anddriving sales to achieve targets. You'll guide customers through the buying process - personally, by phone, ordigitally. The role covers the entire sales cycle from lead generation to closing. You work closely with otherdepartments to ensure that sales strategies align with company objectives.

Base Compensation: Salary range is dependent on factors such as industry-based experience, skills, training,credentials, and other qualifications.The salary range for this role is $105,000.00 to 123,000.00 per year. Actual pay may vary based on experience, education, and internal compensation practices.

Key Responsibilities

• Develop, implement and adjust (as required) Area and Dealer Business plans to achieve critical targets,aggressively capitalizing on growth opportunities
• Directs all aspects of the Dealer’s new and used vehicle operations to deliver upon the corporate objectives.
• Establishes strategy and initiates tactics with Dealer management on inventory and sales analysis to predict dealerships Short-term and long-term needs.
• Responsible for effective pipeline inventory management including monthly production allocation coverage
• Manages and directs administration tasks, as related to new and used vehicle sales, through Ajax support staff
• Responsible for accurate sales forecasting and timely market intelligence
• Development and implementation of effective tactical support programs/contests to achieve desired sales objectives
• Directs and leads all process improvements to deliver a high degree of customer satisfaction and loyalty
• Establish and implement action plans to achieve desired objectives
• Assists Dealer’s with personnel planning for their new and used sales departments
• Responsible and accountable for implementation of business plans to include both short and long term strategy to address any dealership operation shortcoming
• Initiates appropriate analysis to determine individual Dealer sales performance in respective primary area ofinfluence and is also responsible and accountable for addressing any shortcomings by implementing dealer development initiatives
• Ensure Area Dealers meet all training and certification requirements

Qualification requirements

Education Required: Bachelor’s Degree – Commerce or Business preferred

Years of Relevant Experience Required: 3+ years of Sales Experience (Retail or Wholesale)

Years of Supervisory Experience Required: 3+ years preferred

Skills and Qualifications:

• Positive, winning attitude and proven ability to be an effective business partner, team player, and consultant
• 3+ years’ automotive industry sales experience
• Strong market knowledge, strategic orientation, and change leadership skills
• Proven success in partnering at all levels of the organization, with ability to negotiate and influence to achieve results
• Excellent communication and presentation skills
• Strong time management and computer skills
• Flexibility for regular travel throughout assigned region (approximately 25-40% overnight); bi-monthly trips to Corporate Office in Ajax;
• Must be fluent in both French and English

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Why You’ll Love Working Here

Full-time employees of Volkswagen Group Canada, Inc. enjoy these benefits:

• Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexibleplan to ensure employees and their families have access to quality healthcare tailored to their needs.
• Health Spending Account: Extra support for your wellness needs.
• Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generoussavings match to help employees prepare for their future
• Compensation: We recognize individual contributions and share company success through our Bonus & MeritProgram, fostering a pay-for-performance culture
• Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to fourvehicles annually at discounted rates, providing convenience and cost savings.
• Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid workenvironment (where applicable) allowing employees can perform at their best.
• Personal Days: We value work-life balance and offer personal days for your discretion, whether for personalreasons, recharging, or celebrating important holidays or events.
• Volunteer Days: These days allow employees to support meaningful charities aligned with our values andsocial responsibility.
• Company Designated Holidays: We recognize the importance of celebrating the holiday season with ourteam. Therefore, we reserve specific company holidays in December to ensure employees can enjoy thefestivities.
• Wellness Programs: We prioritize our employees’ holistic well-being through initiatives like discounted gymmemberships and mental health resources to support physical, mental, and emotional health.
• Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved courseexpenses to support ongoing education and long-term career development.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicantswill receive consideration for employment without regard to race, color, religion, sex, sexual orientation, familystatus, gender identity, gender expression, national origin, age, disability or any other characteristic protected byfederal, provincial, or local laws.

Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and supportapplicants with disabilities through every stage of the recruitment process. If you require an accommodation at anypoint—such as for an interview, assessment, or application—please notify your recruiter or email us in advance [e-mail]. We’ll work with you to arrange reasonable accommodation to meet your needs.

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Location: CA

Working Model: Full-time

Contract Type: Assignee

Remote Working: According to company policy

Posting Date: Sep 8, 2026

Learn more about us

Volkswagen Group Canada, headquartered in Ajax, Ontario, offers Canadian drivers exceptional vehicles, along with expert service. Volkswagen Group Canada is comprised of four brands: VW Canada, Audi Canada, Lamborghini and Ducati.

Volkswagen Group Canada is a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany – Europe’s largest automaker and one of the world’s leading manufacturers of automobiles and commercial vehicles.