VW Area After Sales Manager

Volkswagen Group Services GmbH; Canada; Hybrid; CAD 97,000 - 117,000; Full time

Benefits offered by this job

Health Insurance Coverage

Health Spending Account

Retirement Plans & Savings

Bonus & Merit Program

Hybrid/Remote-friendly policy

Job summary

Volkswagen Group Canada, Inc. is seeking an Area After Sales Manager to support Atlantic‑based dealers remotely. You will coach dealers, implement business development tactics, and leverage marketing programs to grow Parts and Service while meeting customer satisfaction goals.

The role requires 3+ years in After Sales, strong leadership, and analytical skills, with the ability to travel occasionally and work independently in a remote setup. Compensation reflects market range and company benefits.

Qualifications

• Formal Education: Bachelor's degree in Commerce or Business preferred.
• Experience: 3+ years of After Sales experience (Retail or Wholesale).
• Specialized Skills, Knowledge, or Certifications: Retail experience in service and parts operations within dealerships; Field experience with an automotive manufacturer is a plus; Proficiency in Microsoft PowerPoint, Excel, and BI tools.

Responsibilities

• Consult with Dealers to attain mutual business plan goals and develop, implement, and adjust key activities to achieve targets.
• Capitalize on retail growth and loyalty opportunities while guiding Dealers to implement marketing actions.
• Assist Dealers to ensure high-quality service processes, meet customer satisfaction goals, and support resolutions.
• Spot check retail and warranty touch points to VW standards and optimize parts and service sales.
• Promote use of B2C, D2D, Autopart, Data Sharing, Service Lead and other aftersales initiatives.
• Develop dealer selling practices to achieve maintenance and accessory sales goals.
• Ensure Area Dealers meet Brand Operating Standards, training and certification requirements.
• Manage Area marketing and administration budgets for ROI.
• Act as change agent for digital vehicle inspections, e‑payment, service videos, scheduling, and escalate with National Manager.

Skills

Retail experience

Field experience

Automotive after‑sales knowledge

Communication skills

Analytical skills

Leadership

Active listening

PowerPoint

Excel

Business Intelligence tools

Education

Bachelor's degree in Commerce or Business

Tools

PowerPoint

Excel

BI tools

Job description

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It’s more than just a career; it’s a passion.While we love our vehicles, we recognize that it’s the people behind them who truly make them exceptional. We cherish our open and speak‑up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team.

At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within a dynamic and engaging environment. Our shared goal across all departments and brands is to uphold superior standards and provide a consistent, outstanding brand experience.

Why Join Us?

Competitive compensation and comprehensive benefits

Opportunities for growth and development

A flexible, collaborative work culture

The chance to work with innovative Volkswagen and Audi vehicles

Role Description

In this key position, you will join a dynamic, innovative, and Customer driven Field team and will support our Atlantic-based dealers. Your enthusiasm in satisfying customers, passion for our products, teamwork, professionalism and an outcome driven approach will contribute to our mutual success. As Area After Sales Manager, you will coach dealers and implement business development tactics and leverage marketing programs to ensure the growth of the Parts and Service business, This role will be responsible to visit dealerships on a regular basis to observe processes, identify performance opportunities and provide face to face guidance to implementation business plans and strategies to increase Customer Satisfaction, and grow Parts and Service market share within agreed upon business objectives.

You will be responsible to manages the performance of Dealers and work cooperatively in a dynamic environment, with various stakeholders. You will analyze Financial Statement, review Performance reports and identify trends to develop comprehensive and innovative service, parts, accessory sales tactics to facilitate the attainment of Customer Satisfaction and Loyalty. Work with Dealer Principals, General Managers and Fixed Operations staff to develop and execute business plans that ensure consistent high-quality customer-oriented processes that meet Volkswagen Operating Standards.

Key Responsibilities

• Consult with Dealers on necessary actions to attain mutual business plan goals and develop, implement, and adjust key activities to achieve critical targets.
• Aggressively capitalize on retail growth and loyalty opportunities while guiding Dealers to implement and leverage targeted marketing and merchandising actions.
• Assist Dealers to ensure high-quality service core processes, achieve customer satisfaction goals, and support escalated Customer Care case resolutions and car down situations.
• Spot check retail and warranty touch points to VW standards and optimize Genuine Parts and Service sales goals.
• Promote use of B2C, D2D, Autopart, Data Sharing, Service Lead, Quality Checks, Predictive Marketing, Bookings, and other aftersales initiatives.
• Promote Parts wholesale dealer participation through CollisionLink, PartsLink24, and Wholesale Parts Pro, while ensuring Accessory selling is integrated into the vehicle sales process.
• Develop dealer selling best practices to achieve Pre-Paid Maintenance targets and Accessory sales goals.
• Ensure Area Dealers meet all Brand Operating Standards, training and certification requirements, and validate proper use of the Service Loaner program and funding.
• Manage Area marketing and administration budgets to achieve the best return on investment and support effective Dealer performance.
• Act as a change agent for digital vehicle inspections, e-payment, service videos, texting solutions, and live scheduling, while documenting Dealer contacts, visits, action plans, and maintaining formal escalations aligned with the National Manager and Network Development.

Qualifications

Formal Education

• Bachelors degree in Commerce or Business preferred.

Experience

• 3+ years of After Sales experience (Retail or Wholesale)
• 3+ years of supervisory expereinced preferred.
• Effective communication skills (written and oral).
• Strong analytical skills.
• Leadership and motivational skills.
• Results-driven and resilient.
• Strong listening skills with the ability to gain buy-in.

Specialized Skills, Knowledge, or Certifications

• Retail experience in service and parts operations within dealerships.
• Field experience with an automotive manufacturer considered an asset.
• Thorough knowledge of the automotive after-sales business.
• Effective communication skills (written and oral).
• Proficiency in Microsoft PowerPoint, Excel, and/or Business Intelligence tools.
• Proven analytical skills.

Work Flexibility

• This position is fully remote and requires the successful candidate to work independently while maintaining regular collaboration with dealers, customers, and internal stakeholders.
• Flexibility to travel, attend meetings, and support dealers during business hours as required.
• Overtime may be required from time to time to support operational priorities and business objectives.

Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications. The salary range for this role is $96,700 – $116,700, actual pay may vary based on experience, education, and internal compensation practices.

Why You’ll Love Working Here

Full-time employees of Volkswagen Group Canada, Inc. enjoy these benefits:

Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.

Health Spending Account: Extra support for your wellness needs.

Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future

Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay-for-performance culture

Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.

Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best.

Personal Days: We value work-life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.

Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.

Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.

Wellness Programs: We prioritize our employees’ holistic well‑being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.

Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long‑term career development.

Volkswagen Group Canada uses AI tools integrated with our applicant tracking system to screen applications for validity and completeness.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, provincial, or local laws.

Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and support applicants with disabilities through every stage of the recruitment process. If you require an accommodation at any point—such as for an interview, assessment, or application—please notify your recruiter or email us in advance at [e-mail]. We’ll work with you to arrange reasonable accommodation to meet your needs.

Location: CA

Working Model: Full-time

Contract Type: Assignee

Remote Working: According to company policy

Learn more about us

Volkswagen Group Canada, headquartered in Ajax, Ontario, offers Canadian drivers exceptional vehicles, along with expert service. Volkswagen Group Canada is comprised of four brands: VW Canada, Audi Canada, Lamborghini and Ducati.

Volkswagen Group Canada is a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany – Europe’s largest automaker and one of the world’s leading manufacturers of automobiles and commercial vehicles.