Area Manager - Attractions/F&B

JRoss Recruiters; Parksville; On-site; CAD 120,000 - 160,000; Full time

Job summary

JRoss Recruiters is seeking a senior hospitality leader to oversee operations across a multi-concept destination in Nanoose Bay. The role covers restaurants, golf F&B, boutique accommodation, retail, events and guest experiences, with hands-on direction from managers and autonomy to shape performance.

You will partner with senior leadership and the Controller to review financial results, drive cost efficiency, revenue growth, and guest satisfaction, while maintaining distinctive character and

Qualifications

• Senior leadership experience overseeing multiple hospitality operations.
• Ability to operate independently and make sound business decisions.
• Entrepreneurial mindset with problem-solving drive.
• Strong business and financial acumen, including budgets and KPIs.
• Proven ability to lead through managers and develop leadership teams.
• Genuine hospitality mindset focused on guest experiences.
• Comfortable balancing strategic leadership with hands-on involvement.
• Strong communication with ownership, senior leadership, finance, managers and stakeholders.
• Experience in resort/destination/golf/restaurant/hotel/events is valuable.

Responsibilities

• Provide overall leadership for hospitality operations across the Nanoose Bay destination.
• Oversee a diverse operating portfolio including restaurant, golf food and beverage, boutique accommodation, retail, events, and guest-facing hospitality experiences.
• Lead through department and business-unit managers, creating clear expectations, accountability, communication, and operating discipline.
• Take ownership of overall business performance, ensuring operational plans, deliverables, budgets, and KPIs are achieved.
• Work closely with senior leadership and the Controller to review financial performance, identify opportunities, manage costs, and improve profitability.
• Drive revenue growth and identify opportunities to strengthen performance across all hospitality operations.
• Maintain a strong presence across the operation while empowering managers to lead their respective businesses.
• Identify opportunities to improve productivity, service delivery, guest satisfaction, systems, and overall operating performance.
• Establish consistent operating standards and processes while respecting the unique character of each hospitality concept.
• Champion a hospitality-first culture focused on creating memorable, thoughtful, and engaging guest experiences.
• Support the planning and execution of weddings, events, seasonal programming, and destination experiences.
• Participate in the evaluation and potential launch of new hospitality initiatives, including a proposed experiential golf entertainment concept targeted for 2027, subject to board approval.
• Build strong relationships across the broader organization and ensure hospitality operations remain aligned with overall business priorities.

Skills

Senior leadership

Financial acumen

People leadership

Entrepreneurial mindset

Strategic leadership

Communication skills

Job description

• Provide overall leadership for hospitality operations across the Nanoose Bay destination.
• Oversee a diverse operating portfolio including restaurant, golf food and beverage, boutique accommodation, retail, events, and guest-facing hospitality experiences.
• Lead additional hospitality operations including the coffee shop and market, weddings and events, golf cart service, and other guest-facing experiences.
• Lead through department and business-unit managers, creating clear expectations, accountability, communication, and operating discipline.
• Take ownership of overall business performance, ensuring operational plans, deliverables, budgets, and KPIs are achieved.
• Work closely with senior leadership and the Controller to review financial performance, identify opportunities, manage costs, and improve profitability.
• Drive revenue growth and identify opportunities to strengthen performance across all hospitality operations.
• Maintain a strong presence across the operation while empowering managers to lead their respective businesses.
• Identify opportunities to improve productivity, service delivery, guest satisfaction, systems, and overall operating performance.
• Establish consistent operating standards and processes while respecting the unique character of each hospitality concept.
• Champion a hospitality-first culture focused on creating memorable, thoughtful, and engaging guest experiences.
• Support the planning and execution of weddings, events, seasonal programming, and destination experiences.
• Participate in the evaluation and potential launch of new hospitality initiatives, including a proposed experiential golf entertainment concept targeted for 2027, subject to board approval.
• Build strong relationships across the broader organization and ensure hospitality operations remain aligned with overall business priorities.
• Provide leadership for golf-related food, beverage, and hospitality operations. This position does not oversee golf course grounds, turf, or maintenance operations.

Requirements

• Senior hospitality leadership experience overseeing multiple restaurants, hotels, resorts, clubs, golf hospitality operations, or similarly diverse guest-facing businesses.
• Demonstrated ability to operate independently, take ownership, and make sound business decisions without requiring significant day-to-day direction.
• Entrepreneurial mindset with the ability to identify opportunities, solve problems, and continuously improve performance.
• Strong business and financial acumen, including experience managing budgets, revenue, labour, costs, KPIs, and profitability.
• Proven ability to lead through managers and develop capable, accountable leadership teams.
• A genuine hospitality mindset with a passion for creating memorable guest experiences.
• Comfortable balancing strategic leadership with hands-on operational involvement when required.
• Strong communication skills and the maturity to work collaboratively with ownership, senior leadership, finance, managers, and other stakeholders.
• Confident navigating multiple businesses, competing priorities, and evolving growth opportunities.
• Experience within resort, destination, golf, restaurant, hotel, events, or lifestyle hospitality environments would be particularly valuable.

Corporate Culture

• A senior leadership opportunity with significant autonomy and influence across a diverse hospitality portfolio.
• The opportunity to operate multiple established businesses while helping shape the next phase of growth for the destination.
• Direct involvement in business planning, financial performance, guest experience, and future hospitality concepts.
• A highly entrepreneurial environment where initiative, ownership, and thoughtful decision-making are valued.
• The opportunity to live and work in theCentral VancouverIsland area while leading a distinctive collection of hospitality and lifestyle experiences