AMC Digital Marketing Specialist

Agricultural Manufacturers of Canada; Winnipeg; On-site; CAD 60,000 - 90,000; Full time

Job summary

AMC seeks a Digital Marketing Specialist in Winnipeg to plan, create, and deliver engaging digital content for AMC and its Careers in Ag program across social media, websites, and campaigns.

You will monitor performance, manage community engagement, and use CRM data and surveys to refine strategies, messaging, and audience insights.

This on-site role supports AMC's advocacy and workforce development goals with occasional travel to events.

Qualifications

• At least 2 years in social media, digital marketing, or communications.
• Post-secondary education in marketing, communications, PR, journalism, digital media, or related field.
• Strong written, editing, and verbal English communication skills.
• Proficiency with social media scheduling, publishing, community management, and analytics.
• Experience with CMS (WordPress or similar) and CRM reporting/segmentation.

Responsibilities

• Plan, create, schedule, and publish engaging social media content for AMC and Careers in Ag.
• Manage day-to-day community engagement and use platform analytics to refine content plans.
• Update and maintain website content to reflect priorities.
• Monitor and report on member, government, industry, and media activity.
• Analyze CRM data for audience segmentation and engagement tracking.
• Design, distribute, and analyze surveys and polls to gather insights.
• Support broader marketing initiatives and assist the Director, Marketing & Communications.

Skills

Social media

Digital marketing

Communications

English writing

Editing

Verbal communication

Analytics

WordPress / CMS

CRM data reporting

Graphic design (assets)

Education

Marketing/Communications education

PR / Journalism / Digital media

Tools

Social media scheduling tools

Platform analytics

Job description

AMC Digital Marketing Specialist

Agricultural Manufacturers of Canada (AMC) is the national voice of Canada's agricultural
equipment manufacturing industry. Established in 1970, AMC represents more than 300
member companies, from start-ups to enterprises with over $1 billion in annual revenue,
recognized worldwide for specialized equipment and solutions. AMC advocates for a
competitive business environment, fosters industry collaboration, and leads initiatives that drive
growth, innovation, and international engagement.

About the Role

Reporting to the Director, Marketing & Communications, the Digital Media Specialist plans,
creates, and delivers engaging digital content for AMC and its Careers in Ag program. Through
social media, website content, and community engagement, you will help AMC connect with its
audiences and support its advocacy and workforce development goals.

The role combines creative work with practical analysis. You will monitor industry activity and
media coverage, report on digital performance, and use CRM data, surveys, and polls to help
AMC understand its audiences and strengthen its communications.

Who You Are

You are a creative, organized digital media professional who turns ideas into clear, engaging
content. You bring strong visual storytelling skills, attention to detail, and sound judgment. You
can manage competing deadlines, work independently and collaboratively, and adapt to
changing platforms and priorities while using audience insights to improve your work.

What You Bring:

• A minimum of two years of demonstrated experience in a social media, digital marketing, or communications role
• Post-secondary education in marketing, communications, public relations, journalism, digital media, or a related field
• Ability to build effective working relationships with staff, members, and stakeholders
• Exceptional English writing, editing, and verbal communication skills, with the ability to adapt tone and style for different audiences and digital platforms
• Proficiency with social media scheduling, publishing, community management, and platform-native analytics
• Experience using website content management systems, such as WordPress or similar with CRM reporting, segmentation, interpreting data and translating findings into practical recommendations
• Knowledge of or interest in agricultural manufacturing, and graphic design experience, are considered assets

What You'll Be Doing

• Plan, create, schedule, and publish engaging social media content for AMC and Careers in Ag, including copy, graphics, video, and short-form content
• Manage day-to-day community engagement and use platform analytics to refine content plans and engagement approaches
• Update and maintain website content to keep information accurate, relevant, and aligned with organizational priorities
• Monitor and report on member, government, industry, and media activity
• Analyze CRM data for audience segmentation and engagement tracking, and report on social media, email, and website performance to recommend improvements
• Design, distribute, and analyze surveys and polls, translating audience feedback into practical insights for communications and organizational decision-making
• Support broader marketing and communications initiatives for AMC and Careers in Ag, and perform other related duties as assigned by the Director, Marketing & Communications

This is an on-site role based in AMC's Winnipeg office. Travel to industry events or member sites is needed from time to time. Occasional evening or weekend work may also be required for time-sensitive monitoring, event coverage, or campaign launches.

Why Join AMC

Join a nationally recognized association representing Canada's agricultural manufacturing industry. Our stakeholders include industry leaders, entrepreneurs, innovators, government, and post-secondary institutions. In this role, you'll contribute directly to how AMC connects with its audiences and tells the industry's story.

AMC offers a competitive compensation package, including comprehensive health and dental benefits, three weeks' paid vacation and a year-end office closure.

Next Steps

We thank all applicants for their interest; however, only those selected for further consideration will be contacted.

AMC is committed to creating an inclusive and welcoming workplace. We encourage applications from individuals of all backgrounds and experiences.