AI-Powered Product Manager, Loyalty & Growth

Plusgrade; Toronto; Hybrid; CAD 120,000 - 130,000; Full time

Benefits offered by this job

RRSP Matching

Comprehensive Health Plans

Flexible Paid Time Off

Travel Experience Perk

Annual Wellness Perk

Commuter Perk

Tenure-Based Work From Anywhere

Parental Leave Top Up

Adventure Pass

Learning Allowance

Job summary

Plusgrade seeks a Senior Product Manager to own the AI Traffic Controller (AiTC) strategy, roadmap, and delivery. The role focuses on reaching loyalty program members across email, WhatsApp, SMS, and partner channels, turning signals into segments and campaigns.

You will collaborate with engineering, design, data, marketing, and legal teams, shaping an AI-forward product in a global, privacy-conscious environment.

Qualifications

• Own the strategy, roadmap, and delivery for AiTC reach and marketing products.
• Turn behavioural, transactional, and preference data into audience segments and triggered campaigns.
• Write requirements and decision documents, and align teams across regions and partners.
• Experience with A/B testing and data-driven decision making.

Responsibilities

• Define requirements, KPIs, and tradeoffs for AI-driven marketing products.
• Guide products from discovery through launch and iteration.

Skills

Product management

CRM

Lifecycle marketing

AI/ML fluency

Job description

Plusgrade seeks a Senior Product Manager to own the AI Traffic Controller (AiTC) strategy, roadmap, and delivery. The role focuses on reaching loyalty program members across email, WhatsApp, SMS, and partner channels, turning signals into segments and campaigns.

You will collaborate with engineering, design, data, marketing, and legal teams, shaping an AI-forward product in a global, privacy-conscious environment.