AI and Digital Marketing Specialist

Pacesetter-Homes-Edmonton; Edmonton; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

RRSP/DPSP matching

Employee home purchase program

Employee discounts

Job summary

Pacesetter Homes is seeking an AI and Digital Marketing Specialist to advance AI visibility, CRM capabilities, and marketing automation at our Edmonton office. You will optimize websites and digital channels, collaborate on campaigns, and guide teams on best practices for AI, CRM, and automation tools.

You will work with CRM admins, website managers, and marketing staff to implement solutions, onboard users, analyze performance, and drive growth through data-driven marketing initiatives.

Qualifications

• Bachelor’s Degree or Diploma in Marketing or equivalent.
• Minimum 3 years of digital marketing experience.
• Proficient with Microsoft Office (Outlook, Word, Excel, Teams, SharePoint, PowerPoint) and CMSs (HubSpot, Sitefinity).
• Experience with marketing automation platforms and social media channels.

Responsibilities

• Assist in developing technical requirements within marketing platforms to support AI visibility and digital marketing effectiveness.
• Support AI-driven search, content discovery, and emerging marketing technologies.
• Guide sales and internal teams on best practices for AI tools, CRM, and marketing automation.
• Onboard team members to marketing and digital platforms as needed.
• Contribute to lead generation, engagement, reporting, and campaign performance.

Skills

Digital marketing

CRM usage

Marketing automation

HubSpot

Content Management Systems

Communication

Education

Bachelor’s Degree or Diploma in Marketing

Tools

HubSpot

Sitefinity

Microsoft Office

SharePoint

Job description

AI and Digital Marketing Specialist, Pacesetter Homes

Full Time Employee Edmonton, AB, CA

Title:AI andDigital Marketing Specialist

Location:Edmonton Regional Office, 3203 93rd Street NW

At Pacesetter Homes, our people make the difference. We offer an exciting place to build your career with competitive compensation and benefit packages, company matching RRSP/DPSP program, employee home purchase program and employee discounts.

Job Overview

Reporting to the Director, Marketing and Customer Experience, as theAI and Digital Marketing Specialist, you support the Pacesetter Homes continued growth by helping advance the use of artificial intelligence, CRM functionality, marketing automation, website optimization, and emerging digital tools. You will improve AI visibility, support efficient use of marketing technologies, and enable sales and business teams to adopt best practices across AI, CRM, and digital marketing platforms.

You will collaborate with team members responsible for CRM administration, website management, and digital campaign execution. You will assist with technical requirements, platform improvements, team onboarding, reporting, and innovation initiatives that strengthen the organization’s digital presence and marketing effectiveness.

This position plays a key role in identifying opportunities to improve efficiency, visibility, and business performance through AI-enabled tools, evolving marketing technologies, and effective internal adoption.

Your day-to-day responsibilities will include:

• Assisting in the development of technical requirements within HubSpot, the company website, and related marketing platforms to support AI visibility, digital marketing effectiveness, and business growth.
• Supporting initiatives that improve the organization’s visibility within AI-driven search, content discovery, digital channels, and emerging marketing technologies.
• Developing and providing guidance to sales and other internal teams on best practices to ensure effective use of AI tools, CRM functionality, marketing automation programs, and related digital platforms.
• Onboarding sales team members and other users to marketing, AI, CRM, and digital programs as required, ensuring users understand how to apply tools effectively and consistently.
• Assisting with digital marketing tasks that support lead generation, customer engagement, reporting, platform performance, and the broader sales and marketing strategy.
• Collaborating with internal stakeholders to identify gaps, inefficiencies, or opportunities within marketing systems, sales enablement processes, AI visibility, CRM usage, and digital workflows.
• Assisting in vetting, evaluating, and onboarding new marketing platforms, AI tools, and digital innovations as technologies, customer expectations, and market behaviors evolve.
• Staying current on AI developments, digital marketing trends, CRM functionality, and emerging platform capabilities, and provide recommendations to improve visibility, efficiency, automation, and competitive positioning.
• Generating and analyzing reports related to marketing performance, CRM usage, website activity, campaign engagement, lead activity, conversion rates, sales performance, and other relevant business metrics.
• Supporting the implementation of practical, scalable solutions that improve the effectiveness of marketing programs, sales enablement, internal adoption, and digital customer experiences.

As our ideal candidate, you are…

• Organized; you effectively manage your time while balancing multiple priorities.
• A strong communicator; you clearly express your thoughts in conversation and in written communication.
• An active listener; you seek to understand and listen to others in a non-judgmental way.
• Detail oriented; you focus on detailed accuracy when dealing with a high volume of work.
• A team player; you contribute as a team member and share equally in the exchange of ideas, concepts and process outcomes.
• Bachelor’s Degree or Diploma in Marketing, or equivalent.
• Minimum 3 years of digital marketing experience.
• Valid driver’s licence and access to a reliable vehicle.
• Satisfactory verification of criminal record check.
• Proficient in Microsoft Office programs (Outlook, Word, Excel,Teams, SharePoint andPowerPoint), Content Management Systems (HubSpot, Sitefinity), marketing automation software (HubSpot) and Social Media channels (Twitter, Instagram, and Facebook)

What We Value

• Creating trusting and successful working relationships.
• Setting clear, measurable and achievable goals.
• Cooperating with team members in an open, positive and respectful manner.
• Taking responsibility for the outcomes of decisions and actions.
• Consistently meeting customer expectations.
• Staying current with technical job skills.

Work Conditions

You primarily work in an office setting during regular business hours. Overtime may occasionally be required.

About Us

Pacesetter Homes is a single-family business unit of Qualico with over 65 years of building experience. Pacesetter Homes offers award winning home plans, interior design items, and finishing packages that personalize each new home we build. Pacesetter Homes operates in Western Canada, Dallas, Texas and Austin, Texas.

Qualico welcomes applications from people with disabilities. Accommodations are available upon request during the assessment and selection process.