AI-Driven Marketing Specialist — Content & Social Growth

BorderPass; Canada; On-site; CAD 42,000 - 64,000; Full time

Benefits offered by this job

Participation in equity incentive plan

Group benefits plan

3 weeks of vacation

Job summary

BorderPass is seeking a Marketing Specialist to grow our community and digital presence in Canada. You will craft engaging content for social media, blogs, and newsletters, while leveraging AI tools to enhance authenticity.

The role emphasizes data-driven social strategy, SEO optimization, and collaboration across product, sales, and customer success. We welcome recent graduates or early-career professionals in Communications, Marketing, or Digital Media who are creative, organized, and eager to

Qualifications

• A recent graduate or early-career professional in Communications, Marketing, Digital Media, or a related field.
• Exceptional writing and storytelling abilities, with a flair for crafting engaging content (even when using AI).
• A social media enthusiast who understands platform-specific trends and audience engagement strategies.
• A creative thinker with a proactive approach to solving problems and identifying opportunities to innovate.
• Highly organized and adaptable, able to juggle multiple projects and prioritize tasks effectively in a dynamic work environment.
• Familiarity with Canada's International Student Program is a plus.

Responsibilities

• Content Creation: Craft engaging written, static, and video content including social posts, blogs, newsletters, and promotional materials that resonate with B2C and B2B audiences.
• Social Media Strategy & Management: Manage social accounts, create and schedule posts, monitor trends, engage followers, and analyze metrics.
• AI-Driven Content Development: Use AI tools for ideation, creation, and optimization while keeping a human touch.
• SEO & Optimization: Conduct keyword research and optimize content for search visibility.
• Community Engagement: Develop strategies to interact with audiences and build loyalty.
• Paid Campaigns: Plan and optimize campaigns across Google Ads, Meta, LinkedIn, and more.
• Campaign Collaboration: Work with product, sales, and customer success to align marketing.
• Learning & Growth: Stay updated on marketing trends and AI innovations.

Skills

Content creation

Social media

AI content

SEO

Community building

Paid advertising

Cross-functional

Learning mindset

Education

Bachelor's in Communications/Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

BorderPass is seeking a Marketing Specialist to grow our community and digital presence in Canada. You will craft engaging content for social media, blogs, and newsletters, while leveraging AI tools to enhance authenticity.

The role emphasizes data-driven social strategy, SEO optimization, and collaboration across product, sales, and customer success. We welcome recent graduates or early-career professionals in Communications, Marketing, or Digital Media who are creative, organized, and eager to