Marketing Specialist

BorderPass Corp.; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

BorderPass Corp. is seeking a Marketing Specialist to grow a community of users seeking life-changing opportunities abroad. You’ll manage our digital presence, create compelling content, and use social media to engage audiences while leveraging AI tools for authentic messaging.

Join a fast-paced startup, collaborate with product and sales teams, and stay ahead of marketing trends to drive growth and brand awareness.

Qualifications

• Recent graduate or early-career professional in communications, marketing, digital media, or a related field.
• Exceptional writer and storyteller with ability to create engaging, natural-sounding content (including AI-assisted content).
• A social media enthusiast who understands platform-specific trends and audience engagement strategies.

Responsibilities

• Content Creation: Create engaging written, static, and video content for B2C and B2B audiences.
• Social Media Strategy and Management: Manage social media accounts, schedule posts, engage followers, analyze metrics.
• AI-Driven Content Development: Use AI tools for ideation, creation, and optimization while maintaining a human touch.
• SEO and Optimization: Research keywords and optimize written materials for organic reach.
• Community Engagement: Develop strategies to encourage audience interaction and loyalty.
• Paid Campaigns: Plan, execute, and optimize campaigns across Google, Meta, and LinkedIn.
• Campaign Collaboration: Work with product, sales, and customer success teams to align marketing initiatives.
• Learning and Growth: Stay updated with trends and new platforms.

Skills

Content creation

Social media management

AI content tools

SEO

Community engagement

Paid campaigns

Cross-functional collaboration

Learning and growth

Tools

Google Ads

LinkedIn Ads

Meta Ads

Job description

As BorderPass continues to scale, we’re looking for an ambitious and creative Marketing Specialist to join our team and grow a community of users seeking life-changing opportunities abroad.

This role focuses on managing our digital presence and creating compelling content. You’ll use social media to engage our audience, foster community, and amplify our brand while leveraging AI tools to create authentic, resonant messaging.

This is an exciting opportunity for a creative and ambitious individual eager to join a fast-paced startup, expand their marketing skill set, and contribute to the company’s growth.

Responsibilities

Content Creation: Create engaging written, static, and video content, including social media posts, blogs, newsletters, and promotional materials for B2C and B2B audiences. Ensure all content aligns with the brand and supports business goals.

Social Media Strategy and Management: Manage social media accounts, create and schedule posts, monitor trends, and engage with followers to build a vibrant online community. Analyze performance metrics and refine strategies to increase engagement.

AI-Driven Content Development: Use AI tools for content ideation, creation, and optimization while ensuring the final output maintains a natural, human touch. Experiment with emerging AI technologies to improve marketing efficiency and creativity.

SEO and Optimization: Conduct keyword research, proofread content, and optimize written materials to improve search visibility and organic reach.

Community Engagement: Develop and execute strategies that encourage meaningful audience interaction, gather feedback, and build connection and loyalty.

Paid Campaigns: Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta, and LinkedIn.

Campaign Collaboration: Work with product, sales, and customer success teams to align marketing initiatives with broader business objectives.

Learning and Growth: Stay current with marketing trends, emerging social platforms, and AI innovations while continuously expanding your skills and expertise.

As BorderPass continues to scale, we’re looking for an ambitious and creative Marketing Specialist to join our team and grow a community of users seeking life-changing opportunities abroad.

This role focuses on managing our digital presence and creating compelling content. You’ll use social media to engage our audience, foster community, and amplify our brand while leveraging AI tools to create authentic, resonant messaging.

This is an exciting opportunity for a creative and ambitious individual eager to join a fast-paced startup, expand your marketing skill set, and contribute to the company’s growth.

Who You Are

A recent graduate or early-career professional in communications, marketing, digital media, or a related field

An exceptional writer and storyteller with a talent for creating engaging, natural-sounding content, including content developed with AI tools

A social media enthusiast who understands platform-specific trends, best practices, and audience engagement strategies

A creative thinker who proactively solves problems and identifies opportunities to innovate

Highly organized and adaptable, with the ability to manage multiple projects and prioritize effectively in a dynamic work environment

Familiarity with Canada’s International Student Program is considered an asset

BorderPass is dedicated to fostering a diverse and inclusive work environment.