Adobe Experience Platform (AEP/RTCDP) and Adobe Journey Optimizer (AJO) Practitioner

Accenture; Calgary; On-site; CAD 69,000 - 119,000; Full time

Job summary

Accenture in Canada is seeking an experienced Adobe Journey Optimizer (AJO) Developer to design, implement, and optimize personalized customer journeys using AJO and Adobe Experience Platform (AEP).

You will work with marketing, business, and technical teams to translate requirements into cross‑channel experiences and ensure compliance with privacy regulations while driving continuous improvement in journey performance.

Qualifications

• Minimum of hands‑on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Strong understanding of customer data platforms (CDPs), event‑based triggers, and identity resolution.
• Experience with personalization scripting (e.g., Jinja, JSON, JavaScript/AMPscript knowledge is a plus).
• Familiarity with email/SMS/push campaign execution and best practices.

Responsibilities

• Design, configure, and develop customer journeys, campaigns, and decisioning logic within Adobe Journey Optimizer.
• Collaborate with marketing, business, and technical teams to translate requirements into personalized cross‑channel experiences (Email, Push, In‑App, SMS, etc.).
• Integrate AJO with Adobe Experience Platform (AEP), including Real‑Time CDP, Decisioning, and Offer Management.
• Implement and optimize audience segmentation, triggers, and event‑based journeys using AJO and AEP data.
• Develop and maintain personalization logic using JSON, Jinja, and AEP schema.
• Work with APIs, SDKs, and connectors for data ingestion and outbound activation.
• Ensure campaigns comply with privacy regulations (GDPR, CCPA, CASL, etc.) and organizational data governance policies.
• Collaborate with QA and testing teams to validate journey performance and troubleshoot issues.
• Monitor, analyze, and optimize journey performance metrics to drive continuous improvement.

Skills

Adobe Journey Optimizer

Adobe Experience Platform

CDP knowledge

Personalization scripting

APIs & data integration

Education

High school diploma or GED

Tools

SDKs & Data Collection

Job description

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

You Are:

An experienced Adobe Journey Optimizer (AJO) Developer to join our digital experience team. The ideal candidate will have hands‑on experience designing, developing, and implementing personalized customer journeys using AJO and Adobe Experience Platform (AEP). This role requires a mix of technical expertise, problem‑solving ability, and collaboration with business and marketing teams to deliver impactful customer experiences.

The Work:

• Design, configure, and develop customer journeys, campaigns, and decisioning logic within Adobe Journey Optimizer.
• Collaborate with marketing, business, and technical teams to translate requirements into personalized cross‑channel experiences (Email, Push, In-App, SMS, etc.).
• Integrate AJO with Adobe Experience Platform (AEP), including Real‑Time CDP, Decisioning, and Offer Management.
• Implement and optimize audience segmentation, triggers, and event‑based journeys using AJO and AEP data.
• Develop and maintain personalization logic using JSON, Jinja, and AEP schema.
• Work with APIs, SDKs, and connectors for data ingestion and outbound activation.
• Ensure campaigns comply with privacy regulations (GDPR, CCPA, CASL, etc.) and organizational data governance policies.
• Collaborate with QA and testing teams to validate journey performance and troubleshoot issues.
• Monitor, analyze, and optimize journey performance metrics to drive continuous improvement.

Here’s What You’ll Need:

• Minimum of 3 years of hands‑on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Strong understanding of customer data platforms (CDPs), event‑based triggers, and identity resolution.
• Experience with personalization scripting (e.g., Jinja, JSON, JavaScript/AMPscript knowledge is a plus).
• Familiarity with email/SMS/push campaign execution and best practices.
• Knowledge of data modeling, XDM schemas, and segment definitions in AEP.
• Understanding of APIs, data flows, and integrations with external systems.
• Ability to troubleshoot campaign and journey performance issues.
• Strong collaboration and communication skills with both technical and non‑technical stakeholders.
• Experience with Adobe’s SDKs and Data Collection technologies.
• A minimum of a high school diploma or GED is required for this position
• English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company’s activities to avoid this requirement.

Bonus points if:

• Adobe Certified Expert – Adobe Journey Optimizer or Adobe Experience Platform certification.
• Familiarity with marketing automation best practices and customer journey orchestration.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location,
role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time
employment, for roles that may be hired as set forth below.
The recruiting efforts for this position are intended to fill a brand new position.
The base pay range shown below is intended as a guideline to reflect the majority of offers for this role.
It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.

Information on benefits is here.

Role Location Annual Salary Range
British Columbia/Ontario/New Brunswick $69,450 to $119,450

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.