Ad Ops Specialist – Search & Shopping

Best Buy Canada; Vancouver; On-site; CAD 58,000 - 65,000; Full time

Job summary

Join Best Buy Canada as an Ad Ops Specialist – Search & Shopping, where you'll play a key role in enhancing digital marketing strategies. This full-time role focuses on optimizing search and shopping ad campaigns, leveraging analytical skills and ad tech knowledge. Enjoy employee benefits such as discounts on tech, flexible health programs, and opportunities for professional development in a vibrant workplace culture.

Benefits

Employee discounts on tech

Flexible health benefits

TFSA and RRSP programs

100% matched company pension plan

Training programs to develop new skills

Qualifications

• 2-3 years of experience with paid digital marketing campaigns.
• 1-2 years of experience with dynamic product ads.
• Knowledge of ad tech and analytics tools.

Responsibilities

• Lead search and shopping platforms, providing expertise.
• Manage campaign setup and best practices.
• Regularly provide performance insights and strategic suggestions.

Skills

Digital Marketing

Analytical Skills

Ad Tech Knowledge

Product Feed Management

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Experience Platform

Job description

Join our team as an Ad Ops Specialist – Search & Shopping at Best Buy Canada!

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As the Ad Ops Specialist – Search & Shopping, you will play a crucial role in our Digital Marketing team, serving as the expert on Digital Ads platforms for Search & Shopping campaigns. Your responsibilities include establishing best practices, enhancing tracking and measurement standards to optimize performance, and improving reporting.

The successful candidate must be based in the Greater Vancouver, BC area. We follow a remote-first model, utilizing in-person meetings for strategic, collaborative, and social purposes.

What you’ll do:

• Lead search and shopping platforms, providing expertise and support for ad tech and media activation platforms like Google Ads, SA360, GMC, Facebook, and more.
• Manage campaign setup, taxonomy, and account frameworks, establishing best practices and ensuring successful adoption.
• Assist with product feeds for off-site search and shopping campaigns across different ad networks.
• Collaborate with internal tech teams during outages and ensure compliance with third-party ad policies.
• Enhance product data and labels with marketing leaders to drive growth and optimization.
• Manage conversion tags, audiences, and automation processes with internal and external collaborators.
• Regularly provide performance insights and strategic suggestions.
• Support the creation of specialized reports for custom analysis and innovation in off-site programs.
• Work with external partners on new advertising technology features and coordinate their integration.
• Provide additional support for off-site retail media campaigns as needed.
• Utilize emerging AI technologies such as Copilot or Gemini to support and expand existing programs.
• Oversee campaign setup on search, display, and social platforms, ensuring accurate execution aligned with media strategy.

What we’re looking for:

• 2-3 years of experience with paid digital marketing campaigns (Facebook, Google Ads, SA360, Bing, programmatic DSPs).
• 1-2 years of experience with dynamic product ads and product feeds.
• Knowledge of ad tech and analytics tools (Facebook Ads Manager, Google Analytics, Adobe Experience Platform).
• Passion for process improvement and goal achievement in fast-paced environments.

Why you’ll love it here:

• Employee discounts on tech from day one.
• Flexible health benefits and wellness programs.
• TFSA and RRSP programs.
• 100% matched company pension plan.
• Training programs to develop new skills.

About Best Buy:

As Canada's destination for the coolest tech, Best Buy offers a vibrant work environment focused on inclusivity and belonging. Our culture encourages employees to bring their whole selves to work.

Join our amazing team! We are looking for people just like you.

Annualized base pay range: $58,000.00 - $65,000.00. Starting pay will consider skills and experience. Your pay can grow as you build your career with us.

Employment type: Full-time

Job function: Marketing and Sales, Retail

Location: Richmond, BC, and other locations in BC

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