Ad Ops Specialist - Search & Shopping

Equest; Vancouver; Hybrid; CAD 58,000 - 65,000; Full time

Job summary

Join Equest as an Ad Ops Specialist and play a key role in their Digital Marketing team focused on Search & Shopping campaigns. You'll lead platform operations, manage campaign setups, and leverage analytics to drive advertising performance, all while enjoying a remote-first working environment with a culture of inclusivity and support.

Benefits

Employee discounts on tech

Flexible health benefits

100% matched pension plan

Training programs for skill development

Qualifications

• 2-3 years of experience with digital marketing campaigns.
• 1-2 years of experience with dynamic product ads.
• Knowledge of ad tech and analytics tools.

Responsibilities

• Lead search and shopping platforms, ensure best practices.
• Manage campaign setup and taxonomy across platforms.
• Provide performance insights and custom analysis.

Skills

Digital marketing

Ad operations

Performance reporting

Campaign management

Process improvement

Tools

Google Ads

Facebook Ads

Google Analytics

Adobe Experience Platform

SA360

Job description

As the Ad Ops Specialist - Search & Shopping , you will play a crucial role in our Digital Marketing team, serving as the expert on Digital Ads platforms for Search & Shopping campaigns. You will be responsible for establishing best practices and enhancing tracking and measurement standards to optimize performance and improve reporting.

The successful candidate must be based in the Greater Vancouver, BC area. We follow a remote-first model, using in-person meetings for strategic, collaborative, and social purposes.

Join our award-winning marketing team as an Ad Ops Specialist - Search & Shopping!

What you'll do :

• Lead the search and shopping platforms and provide expertise and ad operations support for ad tech and media activation platforms like Google Ads, SA360, GMC, Facebook, and more.
• Manage the campaign setup, taxonomy and account framework by establishing best practices and ensuring successful adoption across campaigns.
• Offer operational assistance for product feeds related to off-site search and shopping campaigns on different ad networks.
• Collaborate with internal tech teams during outages and ensure adherence to third-party ad policies.
• Enhance product data and labels alongside marketing leaders to boost growth and optimization.
• Manage conversion tags, audiences, and automation processes with both external and internal collaborators.
• Regularly provide performance insights and suggestions.
• Support specialized reports for custom analysis and innovation in off-site programs.
• Work with external partners on new advertising technology features and coordinate their integration.
• Provide additional support when needed for off-site retail media campaigns.
• Utilize emerging AI technologies such as Copilot or Gemini, to help establish roadmaps to support and expand existing programs.
• Manage campaign setup on search, display, and social platforms, ensuring accurate execution and alignment with media strategy.

What we're looking for :

• 2-3 years of experience with paid digital marketing campaigns (Facebook, Google Ads, SA360, Bing, programmatic DSPs).
• 1-2 years of experience with dynamic product ads and product feeds.
• Knowledge of ad tech and analytics tools (Facebook Ads Manager, Google Analytics, Adobe Experience Platform).
• Passionate about process improvement and achieving goals in fast-paced environments.

Why you'll love it here :

• Employee discounts on awesome tech from day one.
• Flexible health benefits and wellness program.
• TFSA and RRSP programs.
• 100% matched company pension plan.
• Training programs to build new and transferable skills.

About Best Buy

As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work.

Join our amazing team!

We are looking for people just like you.

Annualized base pay range

58,000.00 - $65,000.00

Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.

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