Acquisition Digital Marketing Manager

Quark; Vancouver; On-site; CAD 70,000 - 110,000; Full time

Job summary

Quark is seeking an Acquisition Digital Marketing Manager to enhance our eCommerce strategies and optimize marketing campaigns. You will work in a dynamic environment, collaborating with talented marketers to shape impactful strategies for our growing company. If you have experience in digital marketing within the consumer goods sector and a passion for data-driven decision-making, we want to hear from you!

Qualifications

• 3 Years experience in marketing within the baby or consumer packaged goods industries.
• Strong background in digital marketing principles such as funnel optimization and SEO.
• Experience in running A/B tests for campaigns.

Responsibilities

• Develop and implement eCommerce strategy and oversee paid search.
• Manage email content and campaigns through existing tech stack.
• Web development and maintenance for corporate webpages.

Skills

Problem Solving

Planning/Organizing

Detail oriented

Oral Communication

Team Work

Written Communication

Leadership

Education

Bachelor's Degree in Management/Business/Economics/Web Development

Tools

Adobe tools

Google Analytics

Klaviyo

WooCommerce

Job description

Acquisition Digital Marketing Manager

At Quark, we’re looking for Team Members who want to be part of achieving our mission to provide intelligent products inspired by parents.

Consider applying here, if you want to:

• Work in an entrepreneurial and dynamic environment with a chance to make an impact.
• Develop lasting relationships with great people.
• Have the opportunity to build a satisfying career.

We offer competitive compensation and benefits packages for our Team Members.

Acquisition and Digital Marketing Manager:

As an acquisition and digital marketing manager, you're a bit of a jack of all trades and willing to learn (and grow) with some of Canada's best marketers. Quark is growing rapidly and we're looking for someone to join our team and help run with us. Each day is different, and you thrive in the ability to pick up various assignments each and every week and run with them as needed. You have a deep understanding of e-commerce and the digital marketplace, and thrive on data based decision making. You have experience in web design and development, and have dabbled with CRM and email/SMS marketing. Come with a good attitude - we can teach the rest. We're on a mission to help as many Canadian parents as we can, and we're looking for someone to help shoulder the load!

Core Responsibilities:

• Ecommerce Development and Strategy
• Oversee paid search and SEO/SEM strategies
• Manage email content and campaigns
• Improve company’s website content and language
• Manage monthly newsletter and knowledge-based blogs
• Webinar content and design

Ecommerce Development and Strategy:

• Develop and implement vision, roadmaps, and program backlog of the local eCommerce strategy. Strategically grow eCommerce ahead of the market in specific location
• Financial Analysis and Delivering against KPIs; review KPIs daily/weekly and report back to region on results/learnings/tactics to improve
• Identify and coordinate local promotions and launch of new products within the
• Commercial Mindset/Marketing Analysis; evaluate best sellers/most searched items/brands to determine which items to highlight on landing pages, will work as the liaison between global team and local category managers to develop content
• Enrich and optimize product local descriptions in digital channels
• Optimize end-to-end region-specific customer journeys by devising new solutions, services, products, or propositions
• Identify and implement new opportunities throughout the customer journey to deliver high performing, agile customer interactions, and touchpoints

Email and SMS Marketing

• Develop and execute marketing activities, including email marketing (e.g. newsletter), and social media campaigns through our existing tech stack (Klaviyo, WooCommerce).
• Provide reporting, metrics, and monthly improvements to email campaigns and cadence to amplify Quark's database and conversion variables.

Website Development

• Through social media amplification and campaigns, promote corporate sponsorships, events, and panel participation.
• Basic web development and ongoing maintenance to corporate and sub brand webpages as required.
• Work with the team to identify technical website development needs and work with external consultants to deliver required updates (e.g. functionality).

The Quark Reality

• We're a start-up and we're running quickly. You'll need to perform "other duties as required". If we're headed to a tradeshow - you might need to get some business cards and t-shirts made. We've crafted the "box" of your role, but we expect (and encourage) to make this job yours.

Qualifications

• Minimum Qualifications:
• 3 Years – Experience in marketing within the baby or consumer packaged goods industries.
• Strong background in digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization & experience in running A/B tests for campaigns and deriving customer insights
• Experience in Adobe tools (e.g., Magento, marketing tools) and Google Analytics
• Knowledge of and experience with Microsoft Office, Adobe Suite and Social planning suite.
• Problem Solving - identifies and resolves problems in a timely manner; gathers and analyzes information skillfully.
• Planning/Organizing - uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks.
• Detail oriented and accurate - minimizes mistakes, follows every step in a process and follows through with all tasks
• Oral Communication - speaks clearly and persuasively in positive or negative situations; demonstrates presentation skills.
• Team Work - balances team and individual responsibilities; contributes to building a positive team spirit; able to build morale and group commitments to goals and objectives.
• Written Communication - writes clearly and informatively; presents numerical data effectively; able to read and interpret written information.
• Change Management - communicates changes effectively; builds commitment and overcomes resistance.
• Leadership - inspires and motivates others to perform well; influences actions and opinions of others; Displays passion and optimism.

Education

• Bachelor's Degree in Management/Business/Economics/Web Development or other related field or equivalent experience

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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