Account Supervisor, Activation

WPP Media Limited; Toronto; Hybrid; CAD 65,000 - 115,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Job summary

WPP Media in Toronto is seeking a Supervisor, Activation – Search, Social, and Programmatic to lead paid search, paid social, and programmatic media for Universal Pictures campaigns. You will guide the Performance team, manage campaign builds, QA, and vendor evaluations to drive results.

This role emphasizes collaboration with clients and media partners, strict timeline management, and proactive response to performance.

Qualifications

• Hands-on experience planning, executing, and managing multi-channel biddable campaigns across Paid Social, Programmatic, and Paid Search.
• Knowledge of paid search, paid social, and programmatic platforms/DSPs (Google Ads, Facebook/Instagram, Snap, TikTok, YouTube, The Trade Desk).
• Minimum of 4-5 years of paid media in an agency environment.
• Proven experience managing and delegating workloads to direct reports and providing timely performance feedback.
• High confidence and professional demeanor when communicating with clients in a fast-paced environment.

Responsibilities

• Guide Performance team in the planning and execution of media strategies and recommendations for Universal campaigns.
• Oversee campaigns for all film titles across Performance vertical from initial build through post analysis.
• Responsible for team’s day-to-day maintenance of Performance plans for all film titles.
• Manage the team’s work within tactical documents (ie. Creative Deadlines, Plan Details, Inputs Tabs, Airtable).
• In-depth check for accuracy and quality assurance of all documents and executions pertaining to Performance.

Skills

Paid Social

Programmatic

Paid Search

Team management

Client communication

Excel/PowerPoint

Tools

The Trade Desk

Google Ads

Facebook/Instagram

TikTok

YouTube

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman.

Overview

TheSupervisor, Activation – Search, Social, and Programmatic is responsible for developing and leading the paid search, paid social, and programmatic media approach and executing these tactics via multiple search, social, and programmatic channels for Universal Pictures campaigns.

As the Supervisor, Activation, you will be responsible for the day-to-day management, quality assurance, and execution of Universal’s paid search, social, and programmatic advertising initiatives across the Performance vertical. This role involves guiding the team through campaign builds and post-analysis, evaluating vendors, managing internal/external timelines, and maintaining strong relationships with clients, leadership, and media partners.

YOUR IMPACT

Accountabilities

Guide Performance team in the planning and execution of media strategies and recommendations for Universal campaigns

Oversee campaigns for all film titles across Performance vertical from initial build through post analysis

Responsible for team’s day-to-day maintenance of Performance plans for all film titles

Manage the team’s work within individual tactical documents (ie. Creative Deadlines, Plan Details, Inputs Tabs, Airtable)

In-depth check for accuracy and quality assurance of all documents and executions pertaining to Performance

Provide evidence of rigorous evaluation of recommended vendors/tactics

Include commentary on cost analysis, performance benchmarks, audience reach/scale and capabilities of partners/platforms that are recommended as well as those considered, but not recommended

React to performance of media proactively and in real time

Minimize executional errors, including timely launches, campaign pacing and spending of campaign budgets

Communicate updates to AMD and Directors immediately

Manage internal timelines to meet external deadlines

Allocate adequate time for senior review and feedback of the team’s work prior to delivery to Universal

Participate in the creation and delivery of thought pieces (POVs)

Relationships & Communication

• Attend and participate in Universal/agency meetings
• Manage and maintain relationships with external partners (ie. media vendors)
• Understand the media landscape and meet with vendors to proactively keep abreast of trends
• Support Universal email/phone communication as necessary and required
• Effectively communicate with leadership team (AMD and up) and direct reports to maintain efficient workflow

Team

• Backup Activation Director and Activation planning team during periods of personal time off/open roles
• Collaborate with other Managers/Supervisors to build holistic strategies and plans
• Manage the day to day workload of planners and assistant
• Provide constructive feedback to planner and assistant level team members in a timely manner
• Effectively solve problems, escalating media or billing issues when necessary

YOUR QUALIFICATIONS

• Hands-on experience planning, executing, and managing multi-channel biddable campaigns across Paid Social (Meta, TikTok, YouTube, Snap), Programmatic (The Trade Desk), and Paid Search (Google Ads).
• Knowledge of paid search, paid social, and programmatic platforms/DSPs (Google Ads, Facebook/Instagram, Snap, TikTok, YouTube, The Trade Desk).
• Minimum of 4-5 years of paid social, programmatic, and/or paid search experience in an agency environment.
• Proven experience managing and delegating workloads to direct reports (Planners and Assistants) and providing timely performance feedback.
• High confidence and professional demeanor when communicating and building relationships with clients in a fast-paced environment.
• Passion for and awareness of pop culture, entertainment, and current film landscape.
• Exceptional attention to detail, organizational skills, and QA standards.
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint, as well as workflow tools like Airtable.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around three days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000 - $115,000 CAD

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