Account Manager Search & Social

WPP Media; Montreal; On-site; CAD 60,000 - 80,000; Full time

Job summary

A global media collective is seeking an Account Manager to oversee day-to-day digital marketing initiatives. Responsibilities include developing strategies, managing campaigns, and maintaining strong client relationships to drive ROI. The ideal candidate will have experience in digital marketing and possess strong analytical skills. This role offers a dynamic environment for career growth in digital media.

Qualifications

• Experience in managing digital marketing campaigns across various platforms.
• Strong skills in client communication and relationship management.
• Ability to analyze and report on campaign performance effectively.

Responsibilities

• Manage day-to-day client activities for digital marketing initiatives.
• Create and execute digital marketing strategies that align with client goals.
• Monitor and optimize campaign performance to maximize investment.

Skills

Strategic digital marketing

Client relationship management

Campaign performance optimization

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

As the Account Manager, you will be responsible for the day-to-day management of a client's primarily for all digital initiatives. This includes developing strategy and managing the execution of social, search and video marketing campaigns based on the client's business objectives. Within this role, you will gain a valuable foundation for a career in digital media and grow both the team’s and the client’s digital capabilities.

Playing an integral part of the digital marketing strategy, you will be responsible for bridging the gap between paid, owned and earned platforms and demonstrating the ROI across all activities in this fast-paced and collaborative environment.

Key Accountabilities

• Create, manage and execute strategic digital marketing plans that meet client goals (search, social, display, ecommerce)
• Define, create and manage digital campaigns on platforms
• Define a campaign and audience strategy and deliverables plan that exceeds client expectations
• Create, presents and gain client approval on insertion orders, campaign strategies and tactics
• Oversee and deliver on Account Management business processes
• Maintain positive client relationships, expectations and communications
• Forecast, generate and maximize revenue opportunities with clients
• Monitor, track, evaluate, report and optimize campaign performance to maximize client investment
• Deliver monthly client reports, verify data accuracy, provide analysis and keep clients updated on account status
• Scope and develop new business with companies looking to meet their marketing goals using search marketing

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