Account Manager, Search & eCommerce

GroupM; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

Join a leading media investment company as an Account Manager, where you will drive innovative paid search and eCommerce strategies for top-tier clients. In this dynamic role, you will oversee campaign management for Google and Amazon, ensuring alignment with client goals while maximizing revenue opportunities. You will leverage your analytical mindset and expertise in search advertising platforms to monitor and optimize performance, all while fostering strong client relationships. This is a fantastic opportunity to be part of a diverse and inclusive team that values innovation and creativity in the ever-evolving digital marketing landscape.

Qualifications

• 2-3 years of experience in account management and execution of paid search campaigns.
• High level of attention to detail and ability to manage multiple accounts.

Responsibilities

• Manage Google Search & Amazon campaigns for Fortune 1000 clients.
• Optimize campaign performance and maintain positive client relationships.

Skills

Account Management

Search Advertising Platforms

Client Communication

Analytical Skills

Attention to Detail

Technical Proficiency in Excel

Google & Amazon Certification

Tools

Google Ads

Bing Ads

Amazon Advertising

Google Analytics

Bid Management Tools

Job description

Account Manager, Search & eCommerce

Purpose of Job:

The Account Manager is responsible for the day-to-day management of a client's paid search and ecommerce initiatives. This includes developing strategy and managing the execution of Google search & Amazon campaigns based on the client's business objectives.

Key Responsibilities:

1. Define and manage Google Search & Amazon campaigns for Fortune 1000 clients
2. Create, manage, and execute strategic search & Ecommerce plans that meet client goals
3. Define a campaign strategy and deliverables plan that exceeds client expectations
4. Create, present, and gain client approval on campaign strategies and tactics
5. Oversee and deliver on Account Management business processes
6. Maintain positive client relationships, expectations, and communications
7. Forecast, generate and maximize revenue opportunities with clients
8. Monitor, track, evaluate and optimize campaign performance to maximize client investment
9. Build on an existing level of paid search expertise, and develop a reputation for innovation and efficiency
10. Stay up to date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts
11. Knowledge of creating Campaign built and launch, Keywords expansion, SQR analysis, Keywords analysis

Knowledge and Skills:

1. Experience using search advertising platforms (Google Ads, Bing Ads, Amazon)
2. 2-3 years of account/client management skills and execution of complex paid search & ecommerce campaigns
3. High level of attention to detail and the ability to handle and prioritize multiple accounts
4. Ability to interact in a professional manner and deal with clients face-to-face
5. Technical and analytical mindset
6. Good to have basic knowledge of Google Analytics & Bid Management tools (SA360, Pacvue) and biddable social APIs
7. High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
8. Google & Amazon Certification is an asset

About GroupM:

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies GroupM Nexus, Mindshare, Essence Media, and Wavemaker. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

We’re an equal opportunity employer and value diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.