Account Manager, Influencer Marketing New

Viral Nation Inc.; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading digital marketing agency seeks an Account Manager to drive social-first marketing strategies. The successful candidate will demonstrate expertise in influencer marketing, manage campaign execution, and ensure effective project delivery across client programs. This role requires strong relationship-building skills, adaptability, and a proactive approach to management.

Benefits

Creative and growth-oriented environment

Diversity, equity, and inclusion commitment

Qualifications

• At least 3 years of experience in advertising services, influencer marketing, social media.
• Experience in developing and executing successful client programs.
• Direct experience with social media tools and platforms.

Responsibilities

• Proactively build strong relationships with internal and external stakeholders.
• Execute and oversee strategies including influencer marketing and content/social strategy.
• Manage team development and growth to meet the demands and expectations of clients.

Skills

Influencer marketing

Project management

Social media tools

Content direction

Relationship management

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Account Manager plays a pivotal role in the day-to-day execution of client programs, working in partnership with the Client Services teams and our COE (Center of Excellence) to execute social-first marketing strategies built to deliver on client goals. Account Managers are stewards of the VN process and proactively manage the campaign execution. They display exceptional time management and organizational skills and thrive on adaptability, assignments, and tight deadlines. The Account Manager is responsible for successful project delivery and oversees Account Coordinator(s) and Account Executive(s) from project initiation to successful campaign execution and delivery.

Responsibilities:

• Proactively build strong relationships with internal and external stakeholders;
• Demonstrate a good understanding of influencer and social media marketing and keeps up to date with current trends;
• Develop a clear understanding of clients goals and objectives and can translate that into actionable tasks and manage the outcome;
• Demonstrate tactical proficiency in influencer management, content direction, content scheduling, ongoing tracking and reporting on results;
• Execute and oversee strategies including - influencer marketing, content/social strategy, community management etc.;
• Develop content overview documents for influencers outlining program details and content expectations with oversight from the senior leadership team;
• Exhibit effective project management working closely with team to prepare status reports for client;
• Be a master of process and care about the minutiae of how work is done to ensure efficiencies and practicalities;
• Effectively work within account budget parameters and assist with budget management;
• Participate in presentation process including research, audits and proposal development;
• Manage team development and growth to meet the demands and expectations of clients;
• Oversee your teams influencer marketing campaigns through VN’s proprietary platform.

Qualifications and Skills:

• At least 3 years of experience in advertising services, influencer marketing, social media etc
• Experience working as a part of an IAT (inter-agency team)
• Experience in developing and executing successful client programs
• Experience working on campaigns with total revenue exceeding $1M
• Direct experience with social media tools and platforms
• Passion and understanding for influencer marketing
• Experience with effectively delegating and/or executing many tactical assignments and accurately elevating and reviewing the work of junior staff
• Proactive and unafraid to manage up

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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