Manager - Social Media

CUE Group; Markham; On-site; CAD 60,000 - 80,000; Full time

Job summary

CUE Group is looking for an experienced Social Media Manager to enhance its brand presence across all platforms. The ideal candidate has a strong background in strategic thinking, content creation, and project management, specifically within agency environments. This role emphasizes innovation in social media strategies and requires proficiency in various social media tools. Join CUE Group to lead impactful social media campaigns and mentor junior team members.

Qualifications

• 5+ years of hands-on social media experience, preferably in an agency environment.
• Proven track record in both organic and paid strategies.
• Strong portfolio featuring multi-platform campaigns.

Responsibilities

• Lead end-to-end social media strategies aligning with brand objectives.
• Develop and present strategic proposals and pitch decks.
• Own the social media content calendar and manage content creation.

Skills

Strategic Thinking

Content Creation

Project Management

KOL Partnerships

Data Analysis

Tools

Meta Business Suite

Sprout Social

Hootsuite

Google Analytics

Job description

We are seeking an experienced, strategic, and creative Social Media Manager to lead and evolve our brand’s presence across all key platforms. This is a hands-on role ideal for someone who is both an exceptional executor and a strategic thinker. You will be the in-house subject matter expert on all things social, shaping and delivering innovative social media strategies, leading content creation, and advising internal and client teams alike.

You’ll play a vital role in pitch development, creative direction, and cross-functional campaign execution—with a strong emphasis on content creation, KOL/influencer collaboration, and agency-level strategy execution.

Key Responsibilities

• Lead end-to-end social media strategies that align with brand, marketing, and business objectives.
• Develop and present strategic proposals and pitch decks for new business and client campaigns, in collaboration with leadership and new business teams.
• Serve as the go-to expert for platform trends, audience behavior, and algorithm updates, ensuring our approach stays ahead of the curve.
• Own the social media content calendar and manage platform-specific content creation across Instagram, TikTok, LinkedIn, YouTube, and Twitter/X.
• Provide strategic and creative direction to creative, copy, and video teams to develop high-impact social assets.
• Drive and oversee KOL and influencer strategies, from sourcing and outreach to campaign activation and performance review.
• Lead paid social strategy and execution in collaboration with performance marketing teams ensuring performance benchmarks are met or exceeded.
• Maintain and evolve brand tone of voice, ensuring consistency across channels while tailoring content to each platform's audience.
• Analyze campaign data and audience insights to provide actionable recommendations to internal stakeholders and clients.
• Mentor and manage junior team members and freelancers, ensuring timely, high-quality deliverables.
• Represent social media strategy in cross-functional and client meetings, providing expert insights and recommendations.
• Stay informed on the competitive landscape and identify opportunities for social-first innovation and brand differentiation.

Requirements

• 5+ years of hands-on social media experience, preferably in an agency environment, with at least 1–2 years in a leadership or managerial role.
• Proven track record developing and executing successful organic and paid social media strategies across multiple platforms.
• Strong portfolio demonstrating multi-platform campaigns, especially on Instagram, TikTok, LinkedIn, YouTube, and Twitter/X.
• Experience with influencer and KOL partnerships, from strategy through execution and analysis.
• Demonstrated experience in developing pitches, presenting strategies, and reporting results to clients or executive leadership.
• Strong understanding of brand building, storytelling, and aligning social with PR, digital, and marketing goals.
• Excellent project management skills, capable of leading multiple projects and timelines simultaneously.
• Proficiency in tools such as Meta Business Suite, Sprout Social, Hootsuite, Google Analytics, and others.
• Adept in fast-paced, deadline-driven environments with shifting priorities and evolving brand needs.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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